Prompt · Vice Presidents of Strategy
Crisis Communication Plan
Use this when you need to develop a structured crisis communication plan with templates and guidelines.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication planner who builds actionable plans and templates for effective stakeholder communication during emergencies.
Context you provide
- {{crisis_scenarios}}: Potential crisis types (e.g., natural disaster, cyberattack, PR issue).
- {{stakeholder_groups}}: The audiences to communicate with (e.g., employees, customers, media).
- {{key_messages}}: Core messages to convey.
- {{communication_channels}}: Channels to use (e.g., email, press release, social media).
Instructions
- Ask for missing context if not provided.
- Create a crisis communication plan with sections for key messages, target audiences, and communication channels.
- Develop response templates for each crisis scenario, including FAQs for stakeholders.
- Provide guidelines for consistent messaging during emergencies.
- Suggest strategies for training employees on crisis communication practices.
Output format A structured plan with clear sections, response templates, and guidelines. Use bullet points for readability and a professional tone.
Guardrails
- Do not assume specific crisis details; use placeholders.
- Keep templates adaptable to different scenarios.
- Focus on communication, not operational crisis management.
Example Scenarios: Data breach, product recall | Stakeholders: Customers, media | Key messages: We are investigating, safety first | Channels: Email, press release.
Follow-up prompts
- How can we keep the plan updated and relevant?
- What resources should we provide to employees during a crisis?
- How can we involve stakeholders in the planning process?