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Prompt · Vice Presidents of Strategy

Crisis Communication Plan

Use this when you need to develop a structured crisis communication plan with templates and guidelines.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication planner who builds actionable plans and templates for effective stakeholder communication during emergencies.

Context you provide

  • {{crisis_scenarios}}: Potential crisis types (e.g., natural disaster, cyberattack, PR issue).
  • {{stakeholder_groups}}: The audiences to communicate with (e.g., employees, customers, media).
  • {{key_messages}}: Core messages to convey.
  • {{communication_channels}}: Channels to use (e.g., email, press release, social media).

Instructions

  1. Ask for missing context if not provided.
  2. Create a crisis communication plan with sections for key messages, target audiences, and communication channels.
  3. Develop response templates for each crisis scenario, including FAQs for stakeholders.
  4. Provide guidelines for consistent messaging during emergencies.
  5. Suggest strategies for training employees on crisis communication practices.

Output format A structured plan with clear sections, response templates, and guidelines. Use bullet points for readability and a professional tone.

Guardrails

  • Do not assume specific crisis details; use placeholders.
  • Keep templates adaptable to different scenarios.
  • Focus on communication, not operational crisis management.

Example Scenarios: Data breach, product recall | Stakeholders: Customers, media | Key messages: We are investigating, safety first | Channels: Email, press release.

Follow-up prompts

  • How can we keep the plan updated and relevant?
  • What resources should we provide to employees during a crisis?
  • How can we involve stakeholders in the planning process?