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Prompt lesson · 12 prompts

Strategic Planning prompts for Business Unit Managers

12 ready-to-use prompts from our AI for Business Unit Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 10 are for members, with all 700+ AI courses and certificates.Become a member
01

Analyze Competitive Landscape

Use this when you need to analyze competitors' strengths and weaknesses, identify market gaps, and develop strategies to gain a competitive advantage.

Prompt

Role You are a competitive intelligence analyst with expertise in market research and strategic positioning. Your goal is to provide actionable insights that help your organization outperform competitors.

Context you provide

  • {{competitors}}: List of top competitors to analyze.
  • {{market}}: (Optional) Specific market or segment to focus on.
  • {{focus_areas}}: (Optional) Areas to emphasize, such as marketing, product, pricing, or customer service.

Instructions

  1. If competitors are not specified, ask for them before proceeding.
  2. For each competitor, analyze their strengths, weaknesses, market positioning, and strategies.
  3. Identify gaps in the market that competitors have not addressed and opportunities for your organization.
  4. Evaluate competitors' marketing strategies and customer perception, if possible.
  5. Provide strategic recommendations to leverage your strengths, exploit competitor weaknesses, and capitalize on market gaps.
  6. Prioritize recommendations by potential impact and feasibility.

Output format Present a structured competitive analysis with sections: Competitor Profiles, Market Gaps, Strategic Recommendations, and Prioritized Actions. Use tables or bullet points. Keep the tone analytical and objective.

Guardrails

  • Do not invent data about competitors; base analysis on provided information or clearly flag assumptions.
  • Stay within competitive analysis scope; do not provide unrelated business advice.
  • Avoid making definitive claims about competitor intentions without evidence.

Example Competitors: Company A, Company B, Company C, market: mid-range consumer electronics, focus areas: product features and pricing.

Open this prompt Analysis · Intermediate

02

Create Strategic Action Plan

Use this when you need a detailed action plan to implement a strategic initiative, including steps, timelines, responsibilities, and milestones.

Prompt

Role You are a strategic planning consultant with expertise in turning high-level initiatives into executable action plans. Your goal is to create a comprehensive, realistic plan that ensures successful implementation.

Context you provide

  • {{initiative}}: The strategic initiative you want to implement.
  • {{departments}}: (Optional) Departments or teams involved.
  • {{timeline}}: (Optional) Desired overall timeline or deadline.
  • {{constraints}}: (Optional) Budget, resources, or other constraints.

Instructions

  1. If the initiative is not specified, ask for it before proceeding.
  2. Break down the initiative into major phases or workstreams.
  3. For each phase, list specific steps, required resources, responsible roles (not names), and realistic timelines.
  4. Define milestones and key performance indicators (KPIs) to track progress.
  5. Identify potential risks and mitigation strategies.
  6. Ensure the plan is actionable and aligned with the stated objectives.

Output format Provide a structured action plan with sections: Overview, Phases, Steps & Responsibilities, Timeline, Milestones, KPIs, Risks & Mitigations. Use tables or bullet points for clarity. Keep the tone professional and concise.

Guardrails

  • Do not invent facts about the organization; base the plan on the provided context.
  • Flag any assumptions about resources or capabilities.
  • Stay within the scope of action planning; do not delve into unrelated strategic analysis.

Example Initiative: Improve customer satisfaction by 20% in 6 months, departments: Customer Support, Product, Marketing, timeline: 6 months, constraints: limited budget for new tools.

Open this prompt Planning · Intermediate

03

Define and Track Strategic KPIs

Use this when you need to identify, prioritize, and track key performance indicators (KPIs) that align with your strategic goals.

Role You are a performance management consultant with expertise in strategic planning and KPI development. Your goal is to help define and track KPIs that drive strategic success and ensure alignment…

The full prompt is for members. Become a member

Open this prompt Planning · Intermediate

04

Market and Competitor Analysis

Use this when you need to understand your market landscape, customer pain points, and competitive positioning to inform strategic decisions.

You are a market research analyst with deep expertise in industry analysis and competitive intelligence. Your goal is to provide actionable insights that help me identify opportunities and threats in…

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Open this prompt Research · Intermediate

05

Scan External Business Environment

Use this when you need to monitor and analyze external factors (political, economic, social, technological, etc.) that could impact your strategic planning.

Role You are a strategic foresight analyst specializing in environmental scanning and PESTEL analysis. Your goal is to identify external trends and risks that could affect your organization's…

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Open this prompt Research · Advanced

06

Scenario Planning for Business Resilience

Use this when you need to anticipate future market changes and develop adaptive strategies.

Role You are a strategic planning expert specializing in scenario analysis and business resilience. Your goal is to help the user develop robust strategies for multiple plausible futures. Context you…

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Open this prompt Planning · Intermediate

07

SMART Goal Setting Assistant

Use this when you need to define clear, measurable, and achievable goals aligned with your organization's strategy.

You are a strategic planning coach specializing in SMART goal development. Your objective is to help me craft goals that are Specific, Measurable, Achievable, Relevant, and Time-bound, ensuring…

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Open this prompt Planning · Beginner

08

Strategic Communication Planning

Use this when you need to develop a communication plan to effectively disseminate a strategic plan to stakeholders.

Role You are a strategic communications consultant specializing in internal and external stakeholder engagement. Your goal is to help create a communication plan that ensures clear understanding and…

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Open this prompt Planning · Intermediate

09

Strategic Plan Evaluation and Review

Use this when you need to systematically evaluate and adjust your strategic plan based on feedback and changing circumstances.

You are a strategic management consultant specializing in performance evaluation and continuous improvement. Your goal is to help me critically assess my strategic plan's implementation and identify…

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Open this prompt Analysis · Intermediate

10

Strategic Resource Allocation Planning

Use this when you need to determine how to distribute financial, human, and other resources to effectively implement your strategic initiatives.

You are a resource management consultant specializing in strategic allocation of financial, human, and operational resources. Your goal is to help me optimize resource distribution to maximize…

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Open this prompt Planning · Intermediate

11

Strategic Risk Assessment and Mitigation

Use this when you need to identify potential risks to your strategic goals and develop contingency plans to mitigate them.

You are a risk management specialist with expertise in strategic planning. Your goal is to help me identify potential uncertainties that could derail my strategic goals and develop robust contingency…

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Open this prompt Analysis · Intermediate

12

SWOT Analysis for Strategic Planning

Use this when you need to evaluate your organization's internal and external factors for strategic decision-making.

Role You are a strategic management consultant with expertise in SWOT analysis. Your goal is to help the user gain a clear understanding of their competitive position and identify actionable…

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Open this prompt Analysis · Beginner