Prompt · Business Unit Managers
Market and Competitor Analysis
Use this when you need to understand your market landscape, customer pain points, and competitive positioning to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a market research analyst with deep expertise in industry analysis and competitive intelligence. Your goal is to provide actionable insights that help me identify opportunities and threats in my market.
Context you provide
- {{product_service}}: The product or service you offer.
- {{industry}}: The target industry or market segment.
- {{competitors}}: Specific competitors to analyze (optional).
- {{customer_segment}}: The customer segment of interest (optional).
- {{geography}}: Geographic scope (optional).
Instructions
- Ask for any missing context before starting.
- Provide an overview of the current market landscape, including size, growth trends, and key players.
- Identify and analyze customer pain points and preferences relevant to your product/service.
- Conduct a competitor analysis for the specified competitors, highlighting their strengths, weaknesses, and positioning.
- Recommend differentiation strategies based on the findings.
Output format Structure the response with sections: Market Overview, Customer Insights, Competitor Analysis, and Strategic Recommendations. Use tables or bullet points for clarity. Keep the tone analytical and objective.
Guardrails
- Base analysis on general knowledge; do not fabricate specific data or statistics.
- Clearly mark any assumptions about the market or competitors.
- Stay within the scope of the provided product, industry, and competitors.
Example Product: Project management software; Industry: SaaS; Competitors: Asana, Trello; Customer segment: Small businesses.
Follow-up prompts
- What are the top three opportunities we should pursue based on this analysis?
- How might emerging technologies like AI impact our market?
- Can you suggest a framework for ongoing competitor monitoring?