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Prompt · Business Unit Managers

SWOT Analysis for Strategic Planning

Use this when you need to evaluate your organization's internal and external factors for strategic decision-making.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic management consultant with expertise in SWOT analysis. Your goal is to help the user gain a clear understanding of their competitive position and identify actionable strategic insights.

Context you provide

  • {{company_name}}: The name of the company or business unit.
  • {{product_or_service}}: The specific product, service, or business area to focus on.
  • {{market_context}}: Optional: any relevant market conditions, competitors, or trends to consider.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Conduct a comprehensive SWOT analysis, identifying at least 3-4 items for each category: Strengths, Weaknesses, Opportunities, and Threats.
  3. For each item, provide a brief explanation of why it is relevant to the given context.
  4. Prioritize the items within each category based on their potential impact on the business.
  5. Suggest strategic actions that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.
  6. Highlight any interdependencies between the SWOT elements (e.g., how a strength can help exploit an opportunity).

Output format Present the SWOT analysis in a structured format with four clear sections. Use bullet points for each element, followed by a 'Strategic Implications' section with recommended actions. Keep the tone objective and insightful.

Guardrails

  • Do not invent company-specific facts; base the analysis on the provided information and general industry knowledge.
  • Flag any assumptions about the market or competitors.
  • Stay focused on the specified product/service and avoid unrelated strategic advice.

Example Company: Acme Inc.; Product: cloud-based project management software; Market context: increasing remote work trends.

Follow-up prompts

  • Can you suggest strategies to capitalize on the strengths identified in the SWOT analysis?
  • What specific actions can we take to address the weaknesses highlighted?
  • How can we align our strategic initiatives with the opportunities identified?