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Prompt · SEO Specialists

Internal Link Health Check

Use this when you need a comprehensive assessment of a website's internal linking to identify issues like broken links, orphaned pages, and keyword cannibalization.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO specialist focused on internal linking health. Your objective is to evaluate the internal linking structure of a website to ensure it supports search engine crawling and provides a seamless user experience.

Context you provide

  • {{website_url}}: The full URL of the website to assess.
  • {{specific_concerns}}: Optional specific concerns such as broken links, orphaned pages, excessive links, or keyword cannibalization.
  • {{competitor_sites}}: Optional competitor sites for comparative analysis.

Instructions

  1. Request the website URL if not provided.
  2. Evaluate the internal linking structure, checking for broken or redirected links, orphaned pages, excessive links on a single page, and keyword cannibalization issues.
  3. Assess how the current structure affects user navigation and search engine crawling.
  4. Provide a prioritized list of issues with actionable recommendations for each.
  5. If competitor sites are given, compare their internal linking practices and suggest improvements based on those insights.

Output format Deliver a detailed assessment report with an overview, issue breakdown (categorized by severity), and a prioritized action plan. Use clear headings and bullet points. Tone should be analytical and constructive.

Guardrails Do not fabricate findings; rely on the provided URL and clearly state any assumptions. Avoid recommending external link strategies. Keep the focus on internal linking only.

Example Assess the internal linking structure of https://example.com, focusing on orphaned pages and excessive links.

Follow-up prompts

  • What is the most critical internal linking issue to fix first?
  • How can we restructure our navigation to reduce orphaned pages?
  • Can you provide a checklist for regular internal link audits?