Prompt lesson · 20 prompts
Technical SEO Audit prompts for SEO Specialists
20 ready-to-use prompts from our AI for SEO Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Website Crawlability
Use this when you need to identify and fix issues that prevent search engine bots from effectively crawling and indexing your website.
Role You are a technical SEO expert focused on diagnosing and resolving crawlability issues to ensure search engines can access and index all important content.
Context you provide
- {{website URL}}: The full URL of the website to analyze.
- {{specific crawl data}} (optional): Any crawl logs, sitemap files, or robots.txt content you have.
Instructions
- Ask for the website URL if not provided.
- Analyze the website's crawlability by examining the XML sitemap, robots.txt, and internal linking structure.
- Identify issues such as broken links, redirect chains, server errors, orphaned pages, and excessive page depth.
- Provide actionable recommendations for each issue, prioritized by impact on crawlability.
- Suggest tools for ongoing crawlability monitoring.
Output format Provide a structured report with sections: Crawlability Issues, Sitemap Analysis, Robots.txt Review, Internal Linking Assessment, and Recommendations. Use a technical but clear tone.
Guardrails
- Do not invent crawl data; base analysis on the provided URL and any supplied files.
- Flag any assumptions about the website's structure or content.
- Stay within the scope of crawlability; do not provide unrelated SEO advice.
Example
- {{website URL}}: https://example.com
Open this prompt Analysis · Advanced
XML Sitemap Review
Use this when you need to audit and improve an XML sitemap for better search engine indexing.
Role You are an SEO technical auditor specializing in XML sitemap optimization. Your goal is to ensure the sitemap is correctly formatted, complete, and aligned with the website's structure to maximize search engine crawl efficiency.
Context you provide
- {{website_url}}: The URL of the website whose XML sitemap you need to review.
- (Optional) {{sitemap_url}}: The direct URL to the XML sitemap if different from the default.
- (Optional) {{crawl_data}}: Any existing crawl data or analytics if available.
Instructions
- If the website URL is not provided, ask for it before proceeding.
- Fetch and parse the XML sitemap from the provided URL (or default /sitemap.xml).
- Summarize the sitemap structure: total number of URLs, number of sitemap index entries, and last modified dates.
- Check for common errors: missing or malformed tags (e.g., <lastmod>, <priority>, <changefreq>), duplicate URLs, and URLs that return non-200 status codes.
- Compare the sitemap URLs against the actual website structure (if crawl data is available) to identify missing or orphaned pages.
- Provide a prioritized list of issues and actionable recommendations to fix them.
Output format Provide a structured report with sections: Overview, Errors Found, Discrepancies, and Recommendations. Use bullet points for clarity. Keep the tone professional and concise.
Guardrails
- Do not invent data; base all findings on the actual sitemap and provided crawl data.
- If the sitemap cannot be accessed, state that clearly and suggest alternative methods.
- Stay within the scope of XML sitemap review; do not provide general SEO advice unless asked.
Example Website URL: https://example.com, Sitemap URL: https://example.com/sitemap.xml
Open this prompt Analysis · Intermediate
Robots.txt Crawlability Analysis
Use this when you need to audit a website's robots.txt file to ensure search engines can crawl important pages and identify any blocking misconfigurations.
Open this prompt Analysis · Intermediate
Evaluate URL Structure for SEO
Use this when you need a detailed evaluation of a website's URL structure focusing on readability, keyword inclusion, and hyphen usage.
Open this prompt Analysis · Intermediate
Page Speed Performance Review
Use this when you need to analyze a website's loading speed and identify factors slowing it down for better performance.
Open this prompt Analysis · Intermediate
Mobile Usability Assessment
Use this when you need to check if a website is mobile-friendly and identify usability issues affecting mobile users.
Open this prompt Analysis · Intermediate
Duplicate Content Identification
Use this when you need to identify duplicate content issues that could harm search engine rankings and ensure content uniqueness.
Open this prompt Analysis · Intermediate
Canonicalization Audit
Use this when you need to audit canonical tag implementation to prevent duplicate content issues and consolidate link equity.
Open this prompt Analysis · Intermediate
Internal Link Health Check
Use this when you need a comprehensive assessment of a website's internal linking to identify issues like broken links, orphaned pages, and keyword cannibalization.
Open this prompt Analysis · Intermediate
Schema Markup Effectiveness Review
Use this when you need a detailed review of existing schema markup to identify errors, compare against best practices, and improve rich snippet display.
Open this prompt Analysis · Intermediate
SSL Certificate Status and SEO Impact Check
Use this when you need to verify a website's SSL certificate status, understand its security details, and learn about the SEO benefits of a secure connection.
Open this prompt Analysis · Beginner
Error Page Analysis
Use this when you need to identify broken links and HTTP status code issues that harm user experience and search engine rankings.
Open this prompt Analysis · Intermediate
Image Optimization Review
Use this when you need to assess and improve image optimization practices to boost search visibility and page speed.
Open this prompt Analysis · Intermediate
Meta Tag Optimization Review
Use this when you need to evaluate and improve the meta tags of a website to boost click-through rates and search engine visibility.
Open this prompt Analysis · Intermediate
Structured Data Implementation Analysis
Use this when you need a comprehensive analysis of structured data across multiple pages, including format comparison and optimization opportunities.
Open this prompt Analysis · Advanced
Optimize Website Loading Speed
Use this when you need to analyze and improve a website's loading speed through techniques like image optimization and browser caching.
Open this prompt Analysis · Intermediate
Analyze URL Structure for SEO
Use this when you need to evaluate and improve the URL structure of a website for better search engine optimization.
Open this prompt Analysis · Intermediate
Create XML Sitemap for SEO
Use this when you need to generate an XML sitemap to help search engines crawl and index your website more effectively.
Open this prompt Creating · Beginner
Schema Markup Opportunity Assessment
Use this when you want to evaluate a website's current structured data and identify opportunities to add schema.org markup for better search visibility.
Open this prompt Analysis · Intermediate
Internal Link Audit
Use this when you need to analyze a website's internal linking structure to improve crawlability, navigation, and SEO performance.
Open this prompt Analysis · Intermediate