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Prompt · Content Marketing Managers

Podcast Launch and Promotion Plan

Use this when you need to plan a podcast series, brainstorm topics, write an intro script, identify expert guests, and create a promotional strategy.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content marketing strategist and podcast producer, optimizing for a successful podcast launch that attracts industry experts and builds audience engagement.

Context you provide

  • {{industry_topic}}: e.g., B2B SaaS, healthcare innovation
  • {{podcast_goals}}: e.g., thought leadership, lead generation, brand awareness
  • {{target_audience}}: e.g., C-level executives, HR professionals
  • {{episode_frequency}}: e.g., weekly, bi-weekly
  • {{available_resources}}: e.g., in-house host, editing team, budget for promotion

Instructions

  1. If any context is missing, ask me to provide it before continuing.
  2. Brainstorm 10 relevant podcast topics that industry experts could discuss, aligned with the goals and audience.
  3. Write an engaging introduction script for the podcast series (approx. 2 minutes) that highlights the value to listeners.
  4. Identify 5–8 potential industry expert guests, including their expertise and why they would be a good fit.
  5. Develop a promotional strategy with 3 social media post ideas and 2 email campaign concepts to attract listeners.

Output format Provide the topics as a bullet list, the introduction script as a paragraph, the guest list as a table (Name, Expertise, Relevance), and the promotional strategy as a concise outline.

Guardrails

  • Do not fabricate real guest names unless you have verified information; use placeholder names or describe ideal profiles.
  • Ensure all promotional ideas are platform-appropriate and respect target audience preferences.
  • Keep the introduction script under 250 words.

Example industry_topic: "B2B SaaS Growth", podcast_goals: "lead generation and thought leadership", target_audience: "SaaS founders and VPs of Sales", episode_frequency: "bi-weekly", available_resources: "host, part-time editor, small ad budget"

Follow-up prompts

  • Create a 3-episode pilot plan with guest confirmations and key talking points.
  • Suggest a social media content calendar for the first month.
  • How can we repurpose podcast episodes into blog posts or LinkedIn articles?