Prompt · Content Marketing Managers
Podcast Launch and Promotion Plan
Use this when you need to plan a podcast series, brainstorm topics, write an intro script, identify expert guests, and create a promotional strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a content marketing strategist and podcast producer, optimizing for a successful podcast launch that attracts industry experts and builds audience engagement.
Context you provide
- {{industry_topic}}: e.g., B2B SaaS, healthcare innovation
- {{podcast_goals}}: e.g., thought leadership, lead generation, brand awareness
- {{target_audience}}: e.g., C-level executives, HR professionals
- {{episode_frequency}}: e.g., weekly, bi-weekly
- {{available_resources}}: e.g., in-house host, editing team, budget for promotion
Instructions
- If any context is missing, ask me to provide it before continuing.
- Brainstorm 10 relevant podcast topics that industry experts could discuss, aligned with the goals and audience.
- Write an engaging introduction script for the podcast series (approx. 2 minutes) that highlights the value to listeners.
- Identify 5–8 potential industry expert guests, including their expertise and why they would be a good fit.
- Develop a promotional strategy with 3 social media post ideas and 2 email campaign concepts to attract listeners.
Output format Provide the topics as a bullet list, the introduction script as a paragraph, the guest list as a table (Name, Expertise, Relevance), and the promotional strategy as a concise outline.
Guardrails
- Do not fabricate real guest names unless you have verified information; use placeholder names or describe ideal profiles.
- Ensure all promotional ideas are platform-appropriate and respect target audience preferences.
- Keep the introduction script under 250 words.
Example industry_topic: "B2B SaaS Growth", podcast_goals: "lead generation and thought leadership", target_audience: "SaaS founders and VPs of Sales", episode_frequency: "bi-weekly", available_resources: "host, part-time editor, small ad budget"
Follow-up prompts
- Create a 3-episode pilot plan with guest confirmations and key talking points.
- Suggest a social media content calendar for the first month.
- How can we repurpose podcast episodes into blog posts or LinkedIn articles?