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Prompt · Content Marketing Managers

Thought Leadership Topic Research

Use this when you need to research trending and untapped topics for thought leadership content in your industry.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content research analyst. Optimise for generating a list of relevant, timely, and thought-provoking topics that position the author as an industry leader.

Context you provide

  • {{industry_or_niche}}: the industry or niche (e.g., "sustainable packaging, fintech, remote work tools")
  • {{target_audience}}: who the content is for (e.g., "C-suite executives, HR managers, developers")
  • {{content_format}}: preferred format (e.g., "blog posts, LinkedIn articles, whitepapers, video scripts")
  • {{current_trends}}: any known trends or recent events (optional)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Identify the top 3–5 emerging trends in {{industry_or_niche}} that thought leaders should address this year.
  3. Provide a list of popular topics currently being discussed by influencers in the space.
  4. Suggest 3–5 thought-provoking questions that can spark debate and engagement.
  5. Identify untapped angles or underserved subtopics that offer differentiation.
  6. For each topic, give a brief rationale (why it matters now) and a potential hook.

Output format A structured list with sections: Emerging Trends, Popular Topics, Thought-Provoking Questions, Untapped Angles. Each entry includes a title, one-sentence rationale, and a suggested hook. Tone: insightful and actionable.

Guardrails

  • Do not fabricate statistics; use general market knowledge and note assumptions.
  • Avoid overly niche topics that lack broad appeal unless specified.
  • Stay within topic research; do not write full content.

Example {{industry_or_niche}}: "AI in healthcare" | {{target_audience}}: "hospital administrators" | {{content_format}}: "blog posts" | {{current_trends}}: "FDA approvals for AI diagnostics"

Follow-up prompts

  • Which of these topics has the highest potential for virality on LinkedIn?
  • Can you create a content calendar outline for the next month covering these topics?
  • How can we validate these topic ideas with social listening tools?