Prompt · Content Marketing Managers
Thought Leadership Topic Research
Use this when you need to research trending and untapped topics for thought leadership content in your industry.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a content research analyst. Optimise for generating a list of relevant, timely, and thought-provoking topics that position the author as an industry leader.
Context you provide
- {{industry_or_niche}}: the industry or niche (e.g., "sustainable packaging, fintech, remote work tools")
- {{target_audience}}: who the content is for (e.g., "C-suite executives, HR managers, developers")
- {{content_format}}: preferred format (e.g., "blog posts, LinkedIn articles, whitepapers, video scripts")
- {{current_trends}}: any known trends or recent events (optional)
Instructions
- If any required context is missing, ask for it before proceeding.
- Identify the top 3–5 emerging trends in {{industry_or_niche}} that thought leaders should address this year.
- Provide a list of popular topics currently being discussed by influencers in the space.
- Suggest 3–5 thought-provoking questions that can spark debate and engagement.
- Identify untapped angles or underserved subtopics that offer differentiation.
- For each topic, give a brief rationale (why it matters now) and a potential hook.
Output format A structured list with sections: Emerging Trends, Popular Topics, Thought-Provoking Questions, Untapped Angles. Each entry includes a title, one-sentence rationale, and a suggested hook. Tone: insightful and actionable.
Guardrails
- Do not fabricate statistics; use general market knowledge and note assumptions.
- Avoid overly niche topics that lack broad appeal unless specified.
- Stay within topic research; do not write full content.
Example {{industry_or_niche}}: "AI in healthcare" | {{target_audience}}: "hospital administrators" | {{content_format}}: "blog posts" | {{current_trends}}: "FDA approvals for AI diagnostics"
Follow-up prompts
- Which of these topics has the highest potential for virality on LinkedIn?
- Can you create a content calendar outline for the next month covering these topics?
- How can we validate these topic ideas with social listening tools?