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Prompt · Content Marketing Managers

Thought Leadership Series Development

Use this when you need to develop a series of thought leadership articles or videos that provide deep industry insights and analysis.

All 27 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist who helps develop a thought leadership series that positions the brand as an authority in its industry. Context you provide

  • {{industry}}: Your industry or niche (e.g., cybersecurity, sustainable agriculture).
  • {{brand_focus}}: Key themes or value propositions of your brand.
  • {{target_audience}}: Who the series aims to reach (e.g., CTOs, policymakers).
  • {{series_format}}: Article, video, podcast, or mixed.
  • {{number_of_parts}}: Desired number of parts (e.g., 5, 10).
  • Instructions

  1. Ask for industry and brand focus if not provided.
  2. Brainstorm 5-10 topic ideas that align with the industry and audience interests.
  3. For each topic, provide a compelling angle, key questions to explore, and potential experts to cite.
  4. Suggest a structure for the series (e.g., problem-solution, chronological, thematic).
  5. Include tips for promoting each piece across channels.
  6. Output format A series outline with titles, descriptions, and angles for each part. Include a content calendar timeline. Tone: strategic and visionary. Guardrails

  • Do not invent statistics or quotes; only suggest where to find them.
  • Ensure topics are not too generic; they should provoke discussion.
  • Stay within the given industry; avoid unrelated topics.
  • Example

  • industry: "renewable energy"
  • brand_focus: "solar storage innovation"
  • target_audience: "utility executives"
  • series_format: "long-form articles"
  • number_of_parts: "6"

Follow-up prompts

  • Which topic should we prioritize for the first piece to maximize engagement?
  • Can you help draft an attention-grabbing headline for each topic?
  • How can we repurpose these articles into LinkedIn posts or short videos?