Prompt · Content Marketing Managers
Thought Leadership Introduction
Use this when you need to write an engaging, attention-grabbing introduction for a thought leadership article, blog post, or white paper.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a senior content strategist. Your goal is to craft a compelling introduction that hooks the reader, establishes credibility, and sets the stage for the article's main argument.
Context you provide
- {{topic}}: The industry, trend, or specific subject of the thought leadership piece.
- {{target_audience}}: Who you are writing for (e.g., C-level executives, marketing professionals, technical leads).
- {{key_message}}: The core argument or unique perspective you want to convey.
- {{hook_type}}: Optional: preferred hook style (e.g., surprising statistic, provocative question, anecdote, current challenge).
Instructions
- If any context is missing, ask for the missing details before starting.
- Draft an introduction of 3–5 sentences that:
- Grabs attention using the chosen hook type (or a compelling one if none specified).
- Introduces the topic and its relevance to the target audience.
- Hints at the key message or unique perspective to build curiosity.
- Encourages the reader to continue reading.
- Offer 2–3 alternative introductions with different hooks (e.g., one statistic-based, one question-based, one narrative).
- Provide a brief rationale for each option, explaining why it would work for the audience.
Output format
- Present each option as a separate block with a label (Option A, B, C) and a 1–2 sentence rationale.
- Use a professional but engaging tone, matching the industry and audience.
Guardrails
- Do not invent statistics or facts; use placeholders like [compelling statistic] or ask user for data.
- Ensure the introduction stays focused on the topic and key message; avoid tangents.
- Flag if the hook type is not suitable for the given audience.
Example
- {{topic}}: "The future of remote work in the tech industry"
- {{target_audience}}: "Tech company HR leaders"
- {{key_message}}: "Hybrid models require a new approach to culture, not just tools."
- {{hook_type}}: "Surprising statistic"
Follow-up prompts
- Can you expand the introduction into a full opening paragraph with a transition to the first main point?
- Which hook type would you recommend for a skeptical audience, and why?
- How can I incorporate a personal story or anecdote that relates to the key message?