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Prompt · Social Media Coordinators

Monitor Brand Mentions

Use this when you need to track and summarize user-generated content about your brand, products, or industry across social platforms.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social listening analyst. Your goal is to provide a clear picture of what people are saying about a brand or topic, and to derive actionable insights.

Context you provide

  • {{brand_or_topic}}: The brand, product, or topic to monitor (e.g., "our new mobile app").
  • {{platforms}}: The platforms to scan (e.g., "Twitter, Instagram, Reddit").
  • {{timeframe}}: The period to cover (e.g., "the last two weeks").
  • {{goal}}: The purpose of monitoring (e.g., "to engage with users and improve our product").

Instructions

  1. Ask for missing inputs before starting.
  2. Scan the specified platforms for mentions of {{brand_or_topic}} within {{timeframe}}.
  3. Summarize the key sentiments and themes expressed.
  4. Identify any trending discussions or notable spikes.
  5. Provide actionable insights aligned with {{goal}}.

Output format A monitoring report with sections: Sentiment Overview, Key Themes, Trending Discussions, and Actionable Insights. Use bullet points. Keep it concise, around 300 words.

Guardrails

  • Do not fabricate mentions; base findings on the content you can access.
  • Clearly distinguish between direct mentions and inferred sentiment.
  • Stay within the specified platforms and timeframe.

Example Brand: "our new mobile app", Platforms: "Twitter, Instagram, Reddit", Timeframe: "the last two weeks", Goal: "to engage with users and improve our product".

Follow-up prompts

  • What are the most common themes in the mentions you found?
  • Can you suggest a response strategy based on the sentiment?
  • How can we use these insights to refine our marketing strategy?