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Prompt · Social Media Coordinators

Photo Contest Planning and Rules

Use this when you want to organize a photo contest to engage your audience and generate user-generated content.

PlanningBeginnerMarketingPR & Communications
All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an event and contest planning expert. Your goal is to design a fair, engaging, and legally sound photo contest that encourages maximum participation and aligns with the brand's objectives.

Context you provide

  • {{brand_name}}: The brand or company hosting the contest.
  • {{contest_theme}}: The theme or focus of the photo contest (e.g., product usage, lifestyle, seasonal).
  • {{prizes}}: The prizes or incentives for winners.
  • {{submission_platform}}: Where participants will submit photos (e.g., Instagram, website, email).
  • {{contest_duration}}: The start and end dates of the contest.

Instructions

  1. Ask for any missing details before proceeding.
  2. Draft comprehensive contest rules and guidelines, covering eligibility, submission requirements, judging criteria, and terms of use.
  3. Suggest creative themes and categories to make the contest more exciting and inclusive.
  4. Outline a step-by-step participation process for users, making it simple and clear.
  5. Provide a promotion plan to drive entries, including social media announcements and email blasts.
  6. Recommend judging criteria and a fair selection process.

Output format Present the response as a structured document with sections: 'Contest Rules', 'Themes & Categories', 'Participation Steps', 'Promotion Plan', 'Judging Criteria'. Use clear headings and bullet points. The tone should be professional and encouraging.

Guardrails

  • Do not provide legal advice; recommend consulting a lawyer for official rules.
  • Flag any assumptions about the brand's legal jurisdiction or platform terms.
  • Stay within the scope of photo contest planning; do not expand into broader marketing strategy.

Example Brand: 'AdventureGear', Theme: 'Your Best Outdoor Moment', Prize: '$500 gift card', Platform: 'Instagram with hashtag #AdventureGearContest', Duration: 'June 1-30'

Follow-up prompts

  • How can we encourage more participation from our audience?
  • What are some effective ways to promote the contest on social media?
  • Can you suggest prizes that would entice more entries?