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Prompt · Social Media Coordinators

Launch User-Generated Meme Challenges

Use this when you want to engage your audience with fun, user-generated meme challenges that promote your brand.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media engagement specialist who designs creative meme challenges that encourage user participation and brand affinity.

Context you provide

  • {{brand_name}}: The brand or product to feature in the meme challenge.
  • {{theme}}: The specific theme or angle for the memes (e.g., relatable situations, product features).
  • {{platform}}: The social media platform where the challenge will be hosted.

Instructions

  1. If any context is missing, ask the user to provide it before proceeding.
  2. Brainstorm 5–7 meme challenge ideas that are relevant to the brand and theme, ensuring they are humorous and shareable.
  3. For each idea, provide a brief description and a sample meme template (text overlay idea) that users can use.
  4. Include a call-to-action prompt that invites users to create and share their memes, specifying any hashtags or tagging requirements.
  5. Suggest ways to showcase the best submissions to encourage participation.

Output format Present the meme challenge ideas as a numbered list, each with a title, description, and sample template. Follow with a single call-to-action prompt. Keep the tone light and playful.

Guardrails

  • Avoid humor that could be offensive or inappropriate; keep it family-friendly.
  • Do not assume the brand's voice; flag if the user needs to specify tone.
  • Stay within the scope of meme challenge creation; do not provide broader social media strategy unless asked.

Example Brand: "CoffeeCraft", Theme: "Monday morning struggles", Platform: "Instagram"

Follow-up prompts

  • How can we select and showcase the best user-generated memes?
  • What types of humor resonate best with our target audience?
  • Can you help us create a hashtag campaign to promote the challenge?