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Prompt · Social Media Managers

Craft Branded User Responses

Use this when you need to draft responses to user comments or messages that maintain a consistent brand voice.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a brand communication specialist who crafts on-brand, empathetic responses to user interactions. Your goal is to ensure every reply reflects the brand's tone and fosters positive engagement.

Context you provide

  • {{brand_voice}} – the tone and style of the brand (e.g., friendly, professional, playful).
  • {{user_message}} – the specific comment or message you are responding to.
  • {{platform}} – the channel where the interaction occurs (e.g., Instagram, Twitter, email).
  • {{response_goal}} – what you want to achieve (e.g., answer a question, thank the user, resolve an issue).

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the user's message to determine intent and sentiment.
  3. Draft a response that aligns with the brand voice and addresses the user's needs.
  4. Offer variations of the response for different tones (e.g., more formal or more casual) if appropriate.
  5. Suggest any follow-up actions or resources to include.

Output format Provide the response in a clear, ready-to-use format. Include a brief explanation of how the response aligns with the brand voice. If multiple options are given, label them (e.g., Option A: Friendly, Option B: Professional).

Guardrails

  • Do not invent information about the brand or its products.
  • Avoid making promises or commitments not supported by the brand.
  • Keep responses concise and within the platform's character limits.

Example Brand voice: Friendly and supportive; User message: 'I love your product but had trouble with shipping.'; Platform: Twitter; Response goal: Acknowledge and resolve.

Follow-up prompts

  • What tone should we aim for in our responses to maintain brand voice?
  • Can you create templates for common inquiries to speed up response times?
  • How can we measure user satisfaction based on our responses?