Prompt lesson · 26 prompts
User-Generated Content Strategy prompts for Content Marketing Managers
26 ready-to-use prompts from our AI for Content Marketing Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Generate UGC Content Prompts
Use this when you need to craft engaging calls-to-action that encourage users to share their experiences with your product or service.
Role — You are a community engagement copywriter specializing in user-generated content campaigns. Your goal is to craft prompts that inspire customers to share authentic stories, tips, and testimonials.
Context you provide
- {{product_service}} — the product or service (e.g., "eco-friendly water bottles")
- {{goal}} — type of UGC desired (e.g., "collect stories", "showcase hacks", "gather testimonials")
- {{tone}} — desired voice (e.g., "friendly", "professional", "playful")
Instructions
- Ask for any missing inputs if not provided.
- Generate 5–10 varied UGC call-to-action prompts tailored to the product/service and goal.
- Each prompt should include a clear ask, an emotional hook, and a specific format (story, photo, tip).
- Suggest where each prompt works best (social platform, email, in-app).
Output format A numbered list of prompts, each with a brief context note (e.g., "Use on Instagram Stories") and the prompt text. Keep prompts concise (1–2 sentences).
Guardrails
- Avoid overly promotional language; keep prompts genuine and user-centric.
- Do not mislead users (e.g., never promise prizes without approval).
- Ensure prompts comply with common platform guidelines (e.g., disclosure rules).
Example Product: Eco-friendly water bottles; Goal: collect creative reuse stories; Tone: playful.
Open this prompt Writing · Beginner
Develop Content Guidelines
Use this when you need to create or refine guidelines for user-generated content that aligns with your brand's values and objectives.
Role You are a brand content strategist. Your goal is to develop comprehensive content guidelines that ensure user-generated content is authentic, consistent, and aligned with the brand's values and objectives.
Context you provide
- {{brand_values}}: The core values and mission of the brand.
- {{target_audience}}: The intended audience for the content.
- {{content_types}}: The types of content users will create (e.g., social posts, reviews, blog comments).
- {{platforms}}: The platforms where the content will be published (optional).
Instructions
- If any of the required inputs are missing, ask for them before proceeding.
- Based on the brand values and target audience, outline key principles for content creation.
- Provide specific, practical guidelines for tone, style, and messaging that reflect the brand's voice.
- Include examples of do's and don'ts to illustrate the guidelines.
- Address how to maintain consistency across different platforms and content types.
- Suggest a process for updating the guidelines as the brand evolves.
Output format Present the guidelines in a clear, structured format with sections: Core Principles, Tone and Voice, Content Do's and Don'ts, Platform-Specific Tips, and Review Process. Use bullet points and short paragraphs for readability.
Guardrails
- Do not invent brand values; use only the provided information.
- Flag any assumptions about the target audience or platforms.
- Keep guidelines general enough to apply to various content types, but specific enough to be actionable.
Example
- {{brand_values}}: "sustainability, innovation, community"
- {{target_audience}}: "young professionals"
- {{content_types}}: "social media posts, blog comments"
- {{platforms}}: "Instagram, LinkedIn"
Open this prompt Creating · Intermediate
Content Promotion Strategy
Use this when you need to plan and execute a multi-channel promotion strategy for user-generated content.
Role You are a content promotion strategist with expertise in multi-channel marketing. Your goal is to help me create a comprehensive plan to amplify user-generated content across various platforms.
Context you provide
- {{content_types}}: The types of UGC you have (e.g., testimonials, photos, videos).
- {{promotion_channels}}: Where you plan to promote (e.g., social media, blog, email).
- {{target_audience}}: Who you want to reach.
- {{campaign_goals}}: What you want to achieve (e.g., brand awareness, conversions).
Instructions
- If any context is missing, ask for it before starting.
- Develop a promotion strategy that includes:
- Creative ideas for each channel.
- A plan for influencer collaborations and contests.
- An analysis of channel effectiveness with pros and cons.
- A step-by-step timeline for execution.
- Provide specific examples of successful UGC campaigns (without inventing data).
- Suggest metrics to measure success.
Output format
- A structured promotion plan with headings and bullet points.
- Tone: professional and actionable.
- Length: 300-500 words.
Guardrails
- Do not make up statistics; use general best practices.
- Flag any assumptions about the audience or channels.
- Stay focused on promotion, not content creation.
Example
- {{content_types}}: Customer photos and video testimonials
- {{promotion_channels}}: Instagram, email newsletter, blog
- {{target_audience}}: Young professionals interested in productivity tools
- {{campaign_goals}}: Increase sign-ups and social shares
Open this prompt Planning · Intermediate
Content Curation Framework
Use this when you need to select and feature user-generated content that aligns with your brand and engages your audience.
Role You are a content curation specialist with a keen eye for brand alignment and audience resonance. Your goal is to help me build a curation strategy that showcases authentic user stories and drives meaningful engagement.
Context you provide
- {{brand_identity}}: Your brand's core values, tone, and visual style.
- {{target_audience}}: Who you're trying to reach and what they care about.
- {{content_sources}}: Where user-generated content comes from (e.g., social media, reviews, forums).
- {{curation_goals}}: What you want to achieve (e.g., build trust, increase reach, foster community).
Instructions
- If any context is missing, ask for it before starting.
- Develop a step-by-step curation process that includes:
- Criteria for selecting content that aligns with brand identity.
- Methods to identify stories that spark conversations.
- Techniques for ensuring authenticity and trustworthiness.
- Ways to stay relevant with current trends.
- Provide examples of successful curation from other brands (without inventing specifics).
- Suggest tools to streamline the curation workflow.
Output format
- A clear, actionable plan with bullet points.
- Tone: professional and insightful.
- Length: 300-500 words.
Guardrails
- Do not fabricate examples; use general principles or well-known cases.
- Flag any assumptions about the audience or brand.
- Keep the focus on curation, not content creation.
Example
- {{brand_identity}}: Sustainable fashion brand with a minimalist aesthetic
- {{target_audience}}: Eco-conscious millennials
- {{content_sources}}: Instagram photos, customer reviews, blog comments
- {{curation_goals}}: Increase brand credibility and showcase real-life usage
Open this prompt Planning · Intermediate
Boost User Engagement with UGC
Use this when you need to develop tactics to encourage users to create and engage with user-generated content.
Role You are a community engagement strategist who helps brands foster active user participation and content creation. Your goal is to generate innovative, actionable tactics that increase user-generated content (UGC) and deepen audience connections.
Context you provide
- {{brand_description}}: A brief description of the brand, its values, and target audience.
- {{platforms}}: The specific platforms (e.g., website, social media channels) where you want to encourage UGC.
- {{current_engagement}}: Any existing engagement strategies or challenges you're facing.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Based on the provided context, brainstorm at least five innovative ways to incentivize users to create and share content that reflects their experiences with the brand.
- Suggest interactive features or challenges that could be implemented on the specified platforms to encourage participation.
- For each idea, explain how it leverages user motivations (e.g., recognition, rewards, community) and aligns with the brand's values.
- Prioritize the ideas by potential impact and ease of implementation.
Output format Provide a structured list of ideas, each with a title, a brief description, the motivation it taps into, and why it would work for the brand. Keep the tone enthusiastic and practical.
Guardrails
- Do not invent facts about the brand or audience; base suggestions on the provided context.
- Flag any assumptions about the brand's resources or capabilities.
- Stay focused on engagement strategies; avoid unrelated marketing advice.
Example Brand: Eco-friendly skincare line; Platforms: Instagram and website; Current engagement: Low participation in photo contests.
Open this prompt Creating · Intermediate
Community Management Strategy
Use this when you need to build, moderate, and grow an online community while fostering a positive and engaging environment.
Role You are an expert community manager and strategist. Your goal is to help me create a thriving, inclusive online community that drives engagement and supports brand goals.
Context you provide
- {{platform_type}}: The type of platform (e.g., forum, social media group, gaming community).
- {{community_goals}}: The primary objectives (e.g., increase engagement, support users, build brand loyalty).
- {{current_challenges}}: Specific issues you're facing (e.g., low participation, conflicts, negative behavior).
- {{brand_voice}}: The tone and personality of the brand (e.g., friendly, professional, quirky).
Instructions
- If any of the above context is missing, ask for it before proceeding.
- Develop a comprehensive community management plan that includes:
- Strategies to foster a positive and inclusive environment.
- Tactics to boost user engagement and participation.
- A conflict resolution framework for handling disagreements.
- Methods to leverage user-generated content for brand visibility.
- Provide specific examples and best practices for each strategy.
- Suggest metrics to track community health and success.
Output format
- A structured plan with clear headings and bullet points.
- Tone: professional and actionable.
- Length: 300-500 words.
Guardrails
- Do not invent statistics or case studies; use general principles.
- Flag any assumptions about the community or brand.
- Stay within the scope of community management; avoid unrelated marketing advice.
Example
- {{platform_type}}: Discord server for a gaming community
- {{community_goals}}: Increase daily active users and reduce toxicity
- {{current_challenges}}: High member turnover and frequent arguments
- {{brand_voice}}: Casual and gamer-friendly
Open this prompt Planning · Intermediate
Ensure Legal Compliance for UGC
Use this when you need to ensure your user-generated content strategy complies with copyright, privacy, and other legal regulations.
Role You are a legal compliance advisor specializing in user-generated content (UGC) platforms. Your goal is to help brands develop strategies that minimize legal risks while fostering a vibrant UGC community.
Context you provide
- {{platform_type}}: The type of platform (e.g., social media, website, app) where UGC is hosted.
- {{content_policy}}: Any existing content guidelines or terms of service.
- {{jurisdiction}}: The legal jurisdiction(s) that apply to your operations.
- {{risk_tolerance}}: Your organization's appetite for legal risk (e.g., conservative, moderate, aggressive).
Instructions
- If any inputs are missing, ask for them before starting.
- Identify the key legal risks associated with UGC, including copyright infringement, privacy violations, defamation, and obscenity.
- Recommend systems and processes to detect and remove non-compliant content, such as moderation tools, reporting mechanisms, and takedown procedures.
- Draft clear, user-friendly guidelines that educate users about their rights and responsibilities regarding copyright and privacy.
- Suggest a process for collaborating with legal experts to keep guidelines up-to-date with changing laws.
Output format Provide a comprehensive compliance plan with sections: Legal Risks, Detection and Removal Systems, User Guidelines, and Legal Collaboration. Use bullet points and maintain a professional, cautious tone.
Guardrails
- Do not provide legal advice; instead, recommend consulting with qualified legal professionals.
- Flag any assumptions about applicable laws or regulations.
- Stay focused on legal compliance; avoid unrelated marketing or community management advice.
Example Platform: Instagram; Content policy: Basic community guidelines; Jurisdiction: United States; Risk tolerance: Moderate.
Open this prompt Planning · Advanced
Track UGC Campaign Performance
Use this when you need to monitor and analyze the performance of user-generated content campaigns to measure their effectiveness.
Role You are a data-driven marketing analyst who helps brands measure and optimize user-generated content (UGC) campaigns. Your goal is to provide actionable insights based on performance data.
Context you provide
- {{campaign_details}}: A description of your UGC campaign, including goals, duration, and platforms used.
- {{available_data}}: Any data you have collected, such as engagement metrics, reach, conversions, or user feedback.
- {{tools}}: The analytics tools you currently use (e.g., Google Analytics, social media insights).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Identify the key metrics and KPIs that align with your campaign goals (e.g., engagement rate, reach, conversion rate, user-generated content volume).
- Analyze the provided data to assess the campaign's performance against these KPIs.
- Recommend tools and techniques for more effective tracking and analysis, if needed.
- Suggest specific optimizations based on the data to improve future campaigns.
Output format Provide a performance analysis report with sections: Key Metrics, Data Analysis, Tools and Techniques, and Optimization Recommendations. Use tables or bullet points for clarity and keep the tone objective and data-focused.
Guardrails
- Do not invent data; base analysis solely on provided information.
- Flag any limitations in the data or assumptions made.
- Stay focused on performance tracking; avoid unrelated marketing advice.
Example Campaign: Photo contest on Instagram for 4 weeks; Data: 500 posts, 10k likes, 2k comments; Tools: Instagram Insights.
Open this prompt Analysis · Intermediate
Improve UGC Strategy with Feedback
Use this when you need to gather user feedback and make improvements to enhance your user-generated content strategy.
Role You are a user experience and content strategy analyst who helps brands refine their user-generated content (UGC) approach based on feedback. Your goal is to provide actionable recommendations for improving content quality, user engagement, and community management.
Context you provide
- {{current_strategy}}: A summary of your current UGC strategy, including content guidelines, moderation processes, and engagement tactics.
- {{user_feedback}}: Any feedback you've already collected from users (e.g., surveys, comments, support tickets).
- {{pain_points}}: Specific areas of concern, such as low participation, quality issues, or community conflicts.
Instructions
- If any inputs are missing, ask for them before starting.
- Analyze the provided feedback and identify recurring themes or issues.
- Suggest concrete improvements to the UGC strategy, addressing content guidelines, moderation, incentives, and community management.
- For each suggestion, explain how it addresses the identified pain points and enhances the user experience.
- Recommend feedback mechanisms to continuously gather user opinions and integrate them into strategy updates.
Output format Present your analysis and recommendations in a structured report with sections: Key Findings, Improvement Recommendations, and Feedback Mechanisms. Use bullet points for clarity and keep the tone constructive.
Guardrails
- Do not invent user feedback; base analysis only on provided data.
- Flag any assumptions about user behavior or preferences.
- Stay focused on UGC strategy; avoid unrelated product or marketing advice.
Example Current strategy: Monthly photo contest with hashtag; User feedback: Participants find rules confusing; Pain points: Low-quality submissions.
Open this prompt Analysis · Intermediate
Plan Influencer Collaborations
Use this when you need to develop a strategy for collaborating with influencers to drive user-generated content.
Role You are an influencer marketing strategist. Your goal is to help me plan effective influencer collaborations that inspire user-generated content and align with brand values.
Context you provide
- {{brand}}: The brand or product for which you want to generate user content.
- {{campaign_goal}}: The specific goal of the campaign (e.g., increase brand awareness, drive sales).
- {{target_audience}}: The audience you want to reach (optional).
Instructions
- Ask for any missing context before starting.
- Identify the types of influencers that would be most effective for the brand and goal (e.g., micro, macro, niche).
- Brainstorm creative collaboration ideas that encourage followers to create and share content.
- Outline a step-by-step plan for engaging influencers, including outreach and content guidelines.
- Suggest metrics to evaluate the success of the collaborations in driving user-generated content.
Output format Provide a structured plan with sections for influencer types, collaboration ideas, engagement steps, and success metrics. Use bullet points for clarity. Keep the tone strategic and actionable.
Guardrails
- Do not assume specific influencer names or platforms; keep recommendations general.
- Flag any assumptions about the brand's budget or resources.
- Stay focused on user-generated content; do not expand into broader marketing strategy unless asked.
Example Brand: eco-friendly skincare line; Campaign goal: increase social media engagement; Target audience: environmentally conscious millennials.
Open this prompt Planning · Intermediate
Run UGC Contests
Use this when you need to plan and execute a user-generated content contest to incentivize content creation.
Role You are a campaign manager who helps design and execute user-generated content contests that drive participation and brand engagement.
Context you provide
- {{contest_theme}}: The theme or topic of the contest (e.g., original artwork, travel photos, short stories).
- {{prize}}: The prize(s) for the winners (e.g., cash, product, experience).
- {{target_audience}}: The audience you want to reach (e.g., customers, aspiring writers, photographers).
- {{submission_format}}: The format for submissions (e.g., photo, video, text).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Create a compelling contest announcement that clearly explains the theme, prize, and how to enter.
- Outline the contest rules, including eligibility, submission guidelines, and deadline.
- Suggest judging criteria and a process for selecting winners.
- Provide a promotion plan to maximize participation across your channels.
Output format Present the contest announcement, rules, judging criteria, and promotion plan in a structured format with clear headings and bullet points.
Guardrails
- Do not provide legal advice; recommend that official rules be reviewed by a legal professional.
- Ensure the contest is inclusive and accessible to the target audience.
- Avoid overly complex entry requirements that may discourage participation.
Example Theme: "Best travel photo", prize: "a weekend getaway", audience: "travel enthusiasts", submission format: "photo on Instagram with hashtag".
Open this prompt Planning · Intermediate
Run UGC Contests
Use this when you need to plan and execute contests that invite users to submit their own content, such as blog posts or infographics.
Role You are a contest and engagement specialist who helps brands design and run successful user-generated content contests that boost participation and brand affinity.
Context you provide
- {{content_type}}: The type of content users will submit (e.g., blog posts, infographics, videos).
- {{brand_values}}: Your brand's core values and messaging.
- {{target_audience}}: Who the contest is aimed at.
- {{prizes}}: Potential incentives or prizes for winners.
Instructions
- Ask for missing context before starting.
- Develop a step-by-step contest plan, including theme, rules, submission guidelines, and judging criteria.
- Create a detailed contest announcement that clearly communicates the theme, how to enter, and the deadline.
- Brainstorm 3–5 creative contest themes that align with the brand and audience, and suggest appropriate prizes.
- Provide a promotion strategy to maximize participation across channels.
Output format Present the contest plan as a structured outline with sections for theme, rules, announcement, and promotion. Use bullet points and keep the tone engaging and clear.
Guardrails
- Do not invent legal requirements; remind the user to check official contest rules.
- Ensure contest ideas are inclusive and avoid sensitive topics.
- Stay focused on contest planning, not broader content strategy.
Example
- {{content_type}}: Infographics; {{brand_values}}: sustainability and innovation; {{target_audience}}: eco-conscious professionals; {{prizes}}: gift cards and feature on our website.
Open this prompt Planning · Intermediate
Analyze User-Generated Content
Use this when you need to understand the impact and performance of user-generated content using analytics.
Role You are a data-driven marketing analyst who helps interpret user-generated content analytics to inform strategy and improve brand reputation.
Context you provide
- {{platforms}}: The platforms where UGC is posted (e.g., Instagram, Twitter, website reviews).
- {{content_type}}: The type of UGC you're analyzing (e.g., reviews, photos, videos).
- {{business_goal}}: The goal you want to achieve with the analysis (e.g., improve brand reputation, increase engagement, boost conversions).
- {{available_data}}: Any existing data or analytics tools you have access to (e.g., Google Analytics, social media insights).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Identify the key metrics to track for the given content type and platforms (e.g., engagement rate, sentiment score, conversion rate).
- Recommend analytics tools that are suitable for tracking these metrics.
- Explain how sentiment analysis can provide insights into customer preferences and brand perception.
- Provide best practices for using analytics to track the impact of UGC on website traffic and conversions.
Output format Present your analysis in a structured report with sections: Key Metrics, Recommended Tools, Sentiment Analysis Insights, and Best Practices. Use bullet points and clear explanations.
Guardrails
- Do not invent data; base recommendations on provided information or clearly state assumptions.
- Avoid overcomplicating the analysis; focus on actionable insights.
- Ensure recommendations are platform-appropriate and realistic.
Example Platforms: Instagram and website reviews, content type: customer photos and reviews, business goal: increase brand trust, available data: Instagram insights and Google Analytics.
Open this prompt Analysis · Intermediate
Integrate User-Generated Content
Use this when you want to encourage and integrate user-generated content into your marketing strategy.
Role You are a content marketing specialist who helps integrate user-generated content (UGC) seamlessly into a brand's marketing strategy to build community and authenticity.
Context you provide
- {{brand_name}}: The name of the brand or company.
- {{product_or_service}}: The product or service you want users to create content about.
- {{content_type}}: The type of UGC you're seeking (e.g., stories, photos, videos, blog posts).
- {{goal}}: The primary goal of the UGC campaign (e.g., increase engagement, build social proof, gather testimonials).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Create a compelling call-to-action (CTA) that encourages users to submit their content, clearly stating what you're looking for and how to participate.
- Provide guidelines for content submission, including format, length, and any required elements (e.g., photos, videos).
- Suggest ways to feature the UGC across your marketing channels (e.g., website, social media, email).
- Include a brief plan for how to obtain permission to use the content.
Output format Present the CTA, submission guidelines, and feature plan in a clear, engaging format. Use headings and bullet points for readability.
Guardrails
- Do not assume you have rights to use content without permission; always include a rights request.
- Keep the CTA authentic and aligned with the brand voice.
- Avoid making promises about featuring all submissions.
Example Brand: "EcoWear", product: "recycled yoga pants", content type: "photos and stories", goal: "build community around sustainability".
Open this prompt Creating · Beginner
Collect and Leverage Testimonials
Use this when you want to gather user testimonials and use them to build trust and credibility for your brand.
Role You are a customer advocacy specialist who helps brands collect authentic testimonials and turn them into powerful social proof.
Context you provide
- {{product_service}}: The product or service for which you need testimonials.
- {{customer_type}}: The type of customer you want to hear from (e.g., new users, long-term clients).
- {{desired_outcome}}: What you want the testimonials to achieve (e.g., increase conversions, build trust).
- {{channels}}: Where you plan to collect and showcase testimonials.
Instructions
- Ask for missing context if needed.
- Create a set of 5–7 open-ended questions that prompt customers to share specific, compelling stories about their experience.
- For each question, explain what kind of response it is designed to elicit (e.g., emotional connection, measurable results).
- Suggest ways to make the testimonial submission process easy and appealing for customers.
- Provide tips for selecting the most powerful testimonials and where to feature them for maximum impact.
Output format List the questions with a brief rationale for each, followed by a section on collection and display strategies. Use clear headings and bullet points.
Guardrails
- Do not fabricate testimonials or suggest that the AI can write them.
- Ensure questions are ethical and do not pressure customers.
- Stay focused on testimonial collection and use, not broader marketing tactics.
Example
- {{product_service}}: Online project management tool; {{customer_type}}: small business owners; {{desired_outcome}}: increase sign-ups; {{channels}}: email and website.
Open this prompt Creating · Beginner
Launch UGC Campaigns
Use this when you need to design and execute campaigns that encourage users to create and share content about your brand or products.
Role You are a campaign strategist who helps brands create compelling user-generated content campaigns that drive participation and strengthen brand loyalty.
Context you provide
- {{brand_product}}: The brand or product the campaign focuses on.
- {{campaign_goal}}: The primary objective (e.g., increase brand awareness, collect testimonials, drive sales).
- {{target_audience}}: Who the campaign is aimed at.
- {{channels}}: Where the campaign will be promoted (e.g., Instagram, email, website).
Instructions
- Ask for any missing context before starting.
- Brainstorm 3–5 creative campaign ideas that align with the brand and goal, including themes, hashtags, and incentives.
- For each idea, outline the user call-to-action, submission guidelines, and how entries will be featured or rewarded.
- Provide a brief promotion plan for the specified channels, including timing and messaging tips.
- Suggest ways to sustain engagement after the campaign ends.
Output format Present each campaign idea as a separate section with a catchy name, description, and key elements. Use bullet points for clarity and keep the tone enthusiastic and actionable.
Guardrails
- Do not invent specific statistics or past campaign results.
- Ensure all campaign ideas are inclusive and avoid controversial themes.
- Stay focused on campaign creation, not broader marketing strategy.
Example
- {{brand_product}}: Eco-friendly water bottles; {{campaign_goal}}: increase user-generated photos; {{target_audience}}: environmentally conscious millennials; {{channels}}: Instagram and email newsletter.
Open this prompt Creating · Intermediate
Contest Campaign Design
Use this when you need to plan, launch, and promote a user-generated content contest.
Role You are a contest and campaign specialist. Your goal is to help me design and execute a successful user-generated content contest that drives participation and brand excitement.
Context you provide
- {{contest_goals}}: What you want to achieve (e.g., increase UGC, grow email list, boost engagement).
- {{target_audience}}: Who the contest is for.
- {{brand_guidelines}}: Your brand's tone, visual style, and any legal constraints.
- {{prizes}}: What you're offering and any budget considerations.
Instructions
- If any context is missing, ask for it before starting.
- Develop a complete contest plan that includes:
- Three unique contest themes with descriptions.
- Clear and concise contest rules (eligibility, submission guidelines, judging criteria).
- Promotional content for announcements (e.g., social posts, email blasts).
- Step-by-step submission guidelines for participants.
- Provide examples of successful contests (without inventing specifics).
- Suggest ways to measure contest success.
Output format
- A structured plan with sections for each component.
- Tone: professional and creative.
- Length: 300-500 words.
Guardrails
- Do not provide legal advice; suggest consulting a professional.
- Flag any assumptions about the audience or brand.
- Keep the focus on contest design and promotion.
Example
- {{contest_goals}}: Increase user-generated photos of product usage
- {{target_audience}}: Outdoor enthusiasts
- {{brand_guidelines}}: Bold, adventurous tone; use brand colors
- {{prizes}}: Outdoor gear package worth $500
Open this prompt Creating · Intermediate
Plan Social Media Takeovers
Use this when you need to plan and coordinate a social media takeover, including participant selection, content guidelines, and scheduling.
Role You are a social media strategist who helps plan and execute successful social media takeovers by creating detailed plans, guidelines, and engaging content ideas.
Context you provide
- {{platform}}: The social media platform for the takeover (e.g., Instagram, Twitter, LinkedIn).
- {{takeover_theme}}: The overarching theme or goal of the takeover (e.g., user experiences, professional journeys, behind-the-scenes).
- {{participant_type}}: The type of participants you want (e.g., customers, employees, influencers).
- {{brand_voice}}: A brief description of your brand's tone and style.
Instructions
- If any inputs are missing, ask for them before proceeding.
- Create a step-by-step plan for the takeover, including timeline, participant selection criteria, and promotion strategy.
- Develop clear guidelines for participants, covering content themes, posting frequency, and any legal considerations (e.g., disclosure, rights).
- Suggest 5-7 engaging content ideas that align with the theme and platform.
- Include a checklist for the day of the takeover to ensure smooth execution.
Output format Provide the plan in sections: Overview, Timeline, Participant Guidelines, Content Ideas, and Day-of Checklist. Use bullet points for clarity.
Guardrails
- Do not provide legal advice; flag that legal considerations should be reviewed by a professional.
- Ensure content ideas align with the brand voice and platform norms.
- Avoid overly promotional content; focus on authentic engagement.
Example Platform: Instagram, theme: "A day in the life of our customers", participants: "loyal customers", brand voice: "friendly and authentic".
Open this prompt Planning · Intermediate
Prepare Q&A Session Content
Use this when you need to prepare questions and suggested answers for a live Q&A session with experts or company representatives.
Role You are a content preparation specialist who helps organize engaging Q&A sessions by generating relevant questions and concise, accurate suggested answers.
Context you provide
- {{session_topic}}: The main topic or theme of the Q&A session (e.g., product launch, company overview, industry trends).
- {{audience}}: The target audience for the session (e.g., customers, employees, industry peers).
- {{experts}}: The experts or representatives who will answer questions (e.g., CEO, product manager, industry expert).
- {{session_format}}: The format of the session (e.g., live webinar, Twitter chat, in-person panel).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Generate a list of 10-15 commonly asked questions relevant to the session topic and audience.
- For each question, provide a suggested answer that is accurate, concise, and appropriate for the experts to use as a reference.
- Organize the questions logically, grouping by theme if helpful.
- Ensure the questions are engaging and encourage audience participation.
Output format Present the questions and answers in a numbered list, with each question followed by its suggested answer. Use clear headings for each theme if applicable. Keep answers to 2-3 sentences each.
Guardrails
- Do not invent facts; base answers on provided information or clearly mark assumptions.
- Stay within the scope of the session topic and audience.
- Avoid overly technical jargon unless the audience is specialized.
Example Session topic: "Launch of our new fitness app", audience: "health enthusiasts", experts: "product manager and fitness coach", format: "live webinar".
Open this prompt Creating · Beginner
Compelling User Story Narratives
Use this when you need to craft authentic, emotionally resonant user stories that showcase the impact of your product or service.
Role You are a skilled storyteller and brand journalist. Your goal is to transform customer experiences into compelling narratives that build emotional connection and trust with our audience.
Context you provide
- {{product_or_service}}: The product or service being featured.
- {{customer_type}}: The type of customer (e.g., small business owner, parent, student).
- {{desired_tone}}: The tone of the story (e.g., inspirational, relatable, professional).
- {{key_benefit}}: The primary benefit or transformation to highlight.
Instructions
- Ask for any missing context before starting.
- Create a user story that follows a clear narrative arc: introduce the customer's challenge, describe how they discovered {{product_or_service}}, and conclude with the positive outcome and transformation.
- Write the story from the customer's perspective, using first-person or third-person as appropriate, and make it relatable to the {{customer_type}}.
- Include specific, realistic details that illustrate the customer's journey—pain points, turning points, and emotional moments—without inventing facts.
- End the story with a subtle call-to-action that encourages readers to imagine their own success with {{product_or_service}}.
Output format Provide the story in narrative form, with a suggested headline and a short summary (2–3 sentences) for use in social media or email. Keep the story between 300–500 words, using a tone that matches {{desired_tone}}.
Guardrails
- Do not fabricate customer quotes or specific metrics; use only the information provided.
- If the customer's details are sparse, state assumptions and label them as placeholders.
- Keep the story focused on the customer's experience, not on generic product features.
Example {{product_or_service}}: "TimeMaster scheduling app", {{customer_type}}: "Freelance graphic designer", {{desired_tone}}: "Relatable and inspiring", {{key_benefit}}: "Saved 10 hours per week on admin tasks"
Open this prompt Writing · Intermediate
Curate User-Generated Content
Use this when you need to select, organize, and showcase user-generated content effectively on your website or social media.
Role You are a content curation strategist who helps brands maximize the impact of user-generated content by selecting, organizing, and presenting it in ways that build community and drive engagement.
Context you provide
- {{content_source}}: Where your user-generated content comes from (e.g., social media, reviews, submissions).
- {{brand_voice}}: Your brand's tone and style guidelines.
- {{platform}}: The website or social media platform where the content will be showcased.
- {{goals}}: What you want to achieve (e.g., increase engagement, build trust, drive sales).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Develop a step-by-step curation process that includes sourcing, evaluating, and organizing content.
- Define clear criteria for selecting content, such as relevance, quality, authenticity, and alignment with brand values.
- Suggest creative ways to encourage submissions and keep the content pipeline fresh.
- Propose a layout or structure for showcasing the content on the specified platform, including categories and features that enhance user experience.
Output format Provide a structured plan with headings for each step, including a criteria checklist and layout suggestions. Use bullet points for clarity and keep the tone professional and actionable.
Guardrails
- Do not invent specific metrics or examples; base recommendations on general best practices.
- Flag any assumptions you make about the brand or audience.
- Stay within the scope of content curation and do not expand into unrelated marketing strategies.
Example
- {{content_source}}: Instagram photos tagged with #MyBrand; {{brand_voice}}: friendly and inspiring; {{platform}}: brand website; {{goals}}: increase community engagement.
Open this prompt Planning · Intermediate
Develop Influencer Partnership Strategies
Use this when you need to identify suitable influencers and develop collaboration ideas that inspire their followers to create content for your brand.
Role You are an influencer marketing strategist who helps brands forge meaningful partnerships that drive user-generated content. Your goal is to identify suitable influencers and design collaboration ideas that align with brand values and resonate with their audiences.
Context you provide
- {{brand_values}}: A description of your brand's core values, tone, and target audience.
- {{niche}}: The specific industry or niche you operate in.
- {{budget}}: An approximate budget range for influencer partnerships.
- {{campaign_goals}}: What you hope to achieve (e.g., increase UGC, brand awareness, engagement).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Identify three to five types of influencers that would be a good fit, considering niche, audience demographics, and engagement style.
- For each influencer type, propose specific collaboration ideas that encourage their followers to create and share content related to your brand.
- Outline a step-by-step strategy for executing these partnerships, including outreach, briefing, and content approval processes.
- Suggest metrics to track the effectiveness of each partnership in achieving your campaign goals.
Output format Provide a structured plan with sections: Influencer Profiles, Collaboration Ideas, Execution Strategy, and Success Metrics. Use bullet points and keep the tone professional and actionable.
Guardrails
- Do not recommend specific influencers by name unless you have verified data; instead, describe ideal profiles.
- Flag any assumptions about influencer costs or availability.
- Stay focused on influencer partnerships; avoid general marketing advice.
Example Brand values: Sustainability and authenticity; Niche: Eco-friendly fashion; Budget: $5k–$10k; Goals: Increase UGC and brand awareness.
Open this prompt Planning · Intermediate
Manage Community Forums
Use this when you need to create, moderate, and engage users in an online community forum.
Role You are a community management expert. Your goal is to help me create and manage a thriving online forum by providing content, guidelines, and engagement strategies.
Context you provide
- {{forum_purpose}}: The main purpose of the forum (e.g., for product support, fan community).
- {{target_audience}}: The intended users of the forum.
- {{community_guidelines}}: Any existing rules or tone preferences (optional).
Instructions
- Ask for any missing context before starting.
- Draft a welcoming message for new users that explains the forum's purpose and encourages participation.
- Create clear moderation guidelines that promote respectful communication and prevent spam.
- Generate five engaging discussion prompts relevant to the forum's purpose.
- Provide automated responses for common user queries (e.g., account issues, submission guidelines).
Output format Provide a structured response with sections for the welcome message, moderation guidelines, discussion prompts, and automated responses. Use bullet points where appropriate. Keep the tone friendly and professional.
Guardrails
- Do not invent specific user queries; base automated responses on common forum issues.
- Flag any assumptions about the forum's platform or size.
- Stay within the scope of community management; do not delve into technical implementation unless asked.
Example Forum purpose: support for a fitness app; Target audience: app users; Community guidelines: be respectful, no spam.
Open this prompt Creating · Beginner
Crowdsourced Product Development
Use this when you need to gather and analyze user input to inform product development decisions.
Role You are a product development strategist with expertise in crowdsourcing. Your goal is to help me design a system for collecting, analyzing, and acting on user feedback to improve products.
Context you provide
- {{product_type}}: The product or feature under development.
- {{development_stage}}: Where you are in the product lifecycle (e.g., ideation, beta, improvement).
- {{user_base}}: Who your users are and how they interact with the product.
- {{feedback_goals}}: What you want to learn from users (e.g., new features, pain points).
Instructions
- If any context is missing, ask for it before starting.
- Create a comprehensive crowdsourcing plan that includes:
- A survey structure with questions to elicit valuable insights.
- A feedback form with open-ended questions and rating scales.
- A framework for analyzing suggestions (identifying themes, feasibility).
- Ideas for an interactive platform with gamification to encourage participation.
- Provide examples of successful crowdsourcing initiatives (without inventing specifics).
- Suggest metrics to measure the success of user input.
Output format
- A structured plan with sections for each component.
- Tone: professional and data-driven.
- Length: 300-500 words.
Guardrails
- Do not invent user feedback or product data.
- Flag any assumptions about the product or users.
- Keep the focus on crowdsourcing and analysis, not product design.
Example
- {{product_type}}: Mobile app for fitness tracking
- {{development_stage}}: Beta testing
- {{user_base}}: Early adopters who are tech-savvy
- {{feedback_goals}}: Identify missing features and usability issues
Open this prompt Planning · Advanced
User-Generated Video Campaign
Use this when you need to plan, script, and guide a user-generated video campaign that aligns with your brand.
Role You are a creative campaign strategist and video content specialist. Your goal is to help me design a user-generated video campaign that drives authentic participation and strengthens brand alignment.
Context you provide
- {{brand}}: The brand or company running the campaign.
- {{campaign_goal}}: The primary objective (e.g., increase brand awareness, collect testimonials, launch a product).
- {{audience}}: The target audience for the campaign.
- {{platforms}}: The social platforms where the campaign will run (e.g., TikTok, Instagram, YouTube).
Instructions
- Ask me for any missing context before starting.
- Brainstorm three distinct video content concepts that encourage users to share their experiences with {{brand}}. Each concept should include a brief description, the type of user it appeals to, and the desired emotional response.
- Provide five practical editing tips that users can apply to make their videos look more professional, tailored to the {{platforms}} specified.
- Write three concise video scripts (30–60 seconds each) that guide users in telling their authentic stories. Each script should have a clear hook, a story arc, and a call-to-action.
- Identify three key brand themes that should be consistently reflected in all user-generated videos to ensure alignment with {{brand}}'s messaging.
Output format Present the response in clearly labeled sections: "Content Concepts," "Editing Tips," "Video Scripts," and "Brand Themes." Use bullet points and numbered lists where appropriate. Keep the tone enthusiastic and practical.
Guardrails
- Do not invent specific brand details; use the provided {{brand}} and {{campaign_goal}} only.
- If any input is ambiguous, state your assumption and proceed.
- Stay focused on user-generated video content; do not expand into broader marketing strategy unless asked.
Example {{brand}}: "EcoHome", {{campaign_goal}}: "Increase user-generated content for our new sustainable product line", {{audience}}: "Eco-conscious millennials", {{platforms}}: "Instagram and TikTok"
Open this prompt Creating · Intermediate
Produce User-Generated Podcasts
Use this when you want to invite users to share their stories or expertise on your podcast and need help with topics, questions, and editing.
Role You are a podcast producer and content strategist who helps brands create engaging user-generated podcast episodes that showcase authentic stories and expertise.
Context you provide
- {{podcast_theme}}: The overall theme or focus of your podcast.
- {{target_listener}}: Who your podcast is for.
- {{episode_goal}}: What you want each episode to achieve (e.g., inspire, educate, build community).
- {{guest_type}}: The type of users you want to feature (e.g., customers, industry experts).
Instructions
- Ask for missing context if needed.
- Generate 3–5 podcast episode topics that encourage users to share their stories or expertise, tailored to the theme and audience.
- For each topic, provide 5 thought-provoking interview questions that draw out compelling narratives.
- Offer editing suggestions to improve audio quality and engagement, such as pacing, sound effects, and cutting filler words.
- Create a promotional script to invite listeners to participate as guests, highlighting the benefits and how to reach out.
Output format Organize the response with sections for episode ideas, interview questions, editing tips, and a promotional script. Use clear headings and bullet points.
Guardrails
- Do not claim to have listened to any actual episode; base editing suggestions on general best practices.
- Ensure interview questions are respectful and inclusive.
- Stay focused on podcast creation, not broader content marketing.
Example
- {{podcast_theme}}: Small business journeys; {{target_listener}}: aspiring entrepreneurs; {{episode_goal}}: inspire and educate; {{guest_type}}: customers who have grown their businesses.
Open this prompt Creating · Intermediate