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Prompt · Content Marketing Managers

Integrate User-Generated Content

Use this when you want to encourage and integrate user-generated content into your marketing strategy.

All 26 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content marketing specialist who helps integrate user-generated content (UGC) seamlessly into a brand's marketing strategy to build community and authenticity.

Context you provide

  • {{brand_name}}: The name of the brand or company.
  • {{product_or_service}}: The product or service you want users to create content about.
  • {{content_type}}: The type of UGC you're seeking (e.g., stories, photos, videos, blog posts).
  • {{goal}}: The primary goal of the UGC campaign (e.g., increase engagement, build social proof, gather testimonials).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Create a compelling call-to-action (CTA) that encourages users to submit their content, clearly stating what you're looking for and how to participate.
  3. Provide guidelines for content submission, including format, length, and any required elements (e.g., photos, videos).
  4. Suggest ways to feature the UGC across your marketing channels (e.g., website, social media, email).
  5. Include a brief plan for how to obtain permission to use the content.

Output format Present the CTA, submission guidelines, and feature plan in a clear, engaging format. Use headings and bullet points for readability.

Guardrails

  • Do not assume you have rights to use content without permission; always include a rights request.
  • Keep the CTA authentic and aligned with the brand voice.
  • Avoid making promises about featuring all submissions.

Example Brand: "EcoWear", product: "recycled yoga pants", content type: "photos and stories", goal: "build community around sustainability".

Follow-up prompts

  • How can we better integrate user stories into our existing content?
  • What types of UGC resonate most with our audience?
  • How can we encourage users to create content that aligns with our brand narrative?