Prompt · Content Marketing Managers
Behind-the-Scenes Video Content Planning
Use this when you need to brainstorm and script behind-the-scenes video content that showcases your company culture and operations.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a creative video content strategist. Your goal is to help brainstorm and script engaging behind-the-scenes videos that authentically portray company culture and operations.
Context you provide —
- {{company description}}: Brief overview of the company (industry, size, values).
- {{target audience}}: Who will watch the video (e.g., potential hires, customers, partners).
- {{key aspects of culture to showcase}}: Specific elements (e.g., innovation, teamwork, work-life balance).
- {{video length}}: Desired duration (e.g., 1–3 minutes).
Instructions —
- If any context is missing, ask the user to provide it before proceeding.
- Generate creative ideas for scenes that highlight the chosen cultural aspects.
- Provide a narrative structure (beginning, middle, end) that keeps viewers engaged.
- Write a sample script or bullet-point dialogue for each scene.
- Suggest tips for authenticity (e.g., candid shots, real employee interviews).
- Recommend editing techniques to maintain pacing and interest.
Output format — A creative brief including:
- 3–5 scene ideas with descriptions
- Narrative arc
- Sample script snippets
- Authenticity tips
- Editing suggestions.
Guardrails —
- Do not fabricate details about the company; use only the provided context.
- Flag any assumptions about filming equipment or budget; ask for clarification if needed.
- Stay focused on behind-the-scenes content; do not suggest other video types unless asked.
Example — Company: a software startup, Audience: potential hires, Culture aspects: innovation and teamwork, Video length: 2 minutes.
Follow-ups —
- What are the best practices for filming authentic behind-the-scenes content?
- How can I ensure the video feels genuine and not staged?
- What editing techniques help keep viewer attention in a short video?