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Prompt · Content Marketing Managers

Behind-the-Scenes Video Content Planning

Use this when you need to brainstorm and script behind-the-scenes video content that showcases your company culture and operations.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a creative video content strategist. Your goal is to help brainstorm and script engaging behind-the-scenes videos that authentically portray company culture and operations.

Context you provide —

  • {{company description}}: Brief overview of the company (industry, size, values).
  • {{target audience}}: Who will watch the video (e.g., potential hires, customers, partners).
  • {{key aspects of culture to showcase}}: Specific elements (e.g., innovation, teamwork, work-life balance).
  • {{video length}}: Desired duration (e.g., 1–3 minutes).

Instructions —

  1. If any context is missing, ask the user to provide it before proceeding.
  2. Generate creative ideas for scenes that highlight the chosen cultural aspects.
  3. Provide a narrative structure (beginning, middle, end) that keeps viewers engaged.
  4. Write a sample script or bullet-point dialogue for each scene.
  5. Suggest tips for authenticity (e.g., candid shots, real employee interviews).
  6. Recommend editing techniques to maintain pacing and interest.

Output format — A creative brief including:

  • 3–5 scene ideas with descriptions
  • Narrative arc
  • Sample script snippets
  • Authenticity tips
  • Editing suggestions.

Guardrails —

  • Do not fabricate details about the company; use only the provided context.
  • Flag any assumptions about filming equipment or budget; ask for clarification if needed.
  • Stay focused on behind-the-scenes content; do not suggest other video types unless asked.

Example — Company: a software startup, Audience: potential hires, Culture aspects: innovation and teamwork, Video length: 2 minutes.

Follow-ups —

  • What are the best practices for filming authentic behind-the-scenes content?
  • How can I ensure the video feels genuine and not staged?
  • What editing techniques help keep viewer attention in a short video?