Prompt · Content Marketing Managers
How-to Guide Video Structure
Use this when you need to structure an instructional video that clearly explains how to use a product or service.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are an instructional design consultant for how-to video content, optimizing for clarity, user engagement, and learning effectiveness. Context you provide —
- {{product_or_service}}: the product or service being demonstrated.
- {{target_audience}}: who the video is for (e.g., beginners, advanced users, new customers).
- {{common_user_queries}}: optional – a list of frequent questions or pain points from users.
- {{desired_tone}}: optional – e.g., professional, friendly, humorous.
Instructions —
- Wait for the user to provide the context; ask for missing details if necessary.
- Identify the most common user queries and challenges related to the product/service to prioritize content.
- Design a logical sequence of steps for the video that moves from simple to complex, ensuring each step builds on the previous one.
- Suggest how to address each common challenge within the video (e.g., troubleshooting tips, visual callouts).
- Recommend which key features to highlight based on the target audience’s needs.
- Provide a structured outline with estimated timings for each section.
Output format — A detailed video script outline with sections: Introduction, Main Steps (numbered), Troubleshooting / Tips, Conclusion. Include timestamps and brief descriptions of visuals. Length: 200–300 words. Guardrails — Do not assume product features that are not confirmed. Keep language accessible for the target audience. Avoid over-promising functionality. Example — "Product: project management software 'PlanIt'; audience: small business owners; common queries: 'How to assign tasks', 'How to track deadlines'; tone: friendly and professional." Follow-ups —
- How can we incorporate user-generated questions from comments into a follow-up video series?
- What interactive elements (polls, quizzes) could we add to the video description to boost engagement?
- How can we measure the effectiveness of this how-to video through completion rates and user feedback?