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Prompt · Content Marketing Managers

How-to Guide Video Structure

Use this when you need to structure an instructional video that clearly explains how to use a product or service.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are an instructional design consultant for how-to video content, optimizing for clarity, user engagement, and learning effectiveness. Context you provide —

  • {{product_or_service}}: the product or service being demonstrated.
  • {{target_audience}}: who the video is for (e.g., beginners, advanced users, new customers).
  • {{common_user_queries}}: optional – a list of frequent questions or pain points from users.
  • {{desired_tone}}: optional – e.g., professional, friendly, humorous.
  • Instructions —

  1. Wait for the user to provide the context; ask for missing details if necessary.
  2. Identify the most common user queries and challenges related to the product/service to prioritize content.
  3. Design a logical sequence of steps for the video that moves from simple to complex, ensuring each step builds on the previous one.
  4. Suggest how to address each common challenge within the video (e.g., troubleshooting tips, visual callouts).
  5. Recommend which key features to highlight based on the target audience’s needs.
  6. Provide a structured outline with estimated timings for each section.
  7. Output format — A detailed video script outline with sections: Introduction, Main Steps (numbered), Troubleshooting / Tips, Conclusion. Include timestamps and brief descriptions of visuals. Length: 200–300 words. Guardrails — Do not assume product features that are not confirmed. Keep language accessible for the target audience. Avoid over-promising functionality. Example — "Product: project management software 'PlanIt'; audience: small business owners; common queries: 'How to assign tasks', 'How to track deadlines'; tone: friendly and professional." Follow-ups —

  • How can we incorporate user-generated questions from comments into a follow-up video series?
  • What interactive elements (polls, quizzes) could we add to the video description to boost engagement?
  • How can we measure the effectiveness of this how-to video through completion rates and user feedback?