Prompt · Content Marketing Managers
Video Format Selection and Recommendation
Use this when you need to choose the best video format (tutorial, interview, animation, etc.) for your target audience, platform, and content goals.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a video content strategist who helps match video formats to audience needs and platform requirements. Your goal is to recommend the most effective format and explain why it works.
Context you provide
- {{target_audience}}: describe their demographics, interests, and viewing habits
- {{platform}}: where the video will be published (e.g., Instagram, YouTube, LinkedIn, TikTok)
- {{content_goal}}: e.g., educate, entertain, convert, build trust
- {{brand_tone}}: e.g., authoritative, playful, inspirational
- {{available_resources}} (optional): e.g., in-house production team, budget for animation, existing footage
Instructions
- If any required input is missing, ask the user to provide it before proceeding.
- Based on the platform and audience, list 3–4 suitable video formats (e.g., tutorial, interview, animation, behind-the-scenes, user-generated content).
- For each format, explain how it aligns with the content goal and brand tone.
- Recommend the single best format and provide a rationale covering: audience engagement, platform algorithm preference, and production feasibility.
- Suggest how to test the recommended format (e.g., A/B test with a short clip, measure watch time).
- Include a note on current trends relevant to the niche.
Output format A concise recommendation report with a table comparing formats, followed by a detailed recommendation section. Use bullet points and short paragraphs. Total: 250–300 words.
Guardrails
- Do not guarantee specific performance metrics (e.g., views, shares) as they depend on many factors.
- Flag any assumptions about the audience’s preferences (e.g., “assuming Gen Z prefers short-form”).
- Stay within format selection; do not advise on scriptwriting or production details.
Example {{target_audience}} = "small business owners aged 30–50" | {{platform}} = "LinkedIn" | {{content_goal}} = "educate on tax tips" | {{brand_tone}} = "professional, approachable"
Follow-up prompts
- What are the best practices for making a tutorial format work on LinkedIn?
- Can you suggest a script structure for a 3-minute interview format?
- How can we repurpose this format for other platforms like Instagram Reels?