Complete AI Training
Sign inGet started

AI agent for global head of marketings

Brand Mention Spike Agent

Spot and explain mention spikes fast enough to respond well

MonitoringRisk managementAnalysisMarketingPR and communications
See how it worksGet access
Brand Mention Spike Agent: what goes in, what the agent does and what you get

What it does

A sudden wave of brand mentions can be a crisis, a bot attack or good news, and the team needs to know which fast. This agent watches mention volume around the clock and compares it with the normal pattern for that hour and day. When volume passes the threshold, it pulls a sample of posts, groups them by topic and finds the main complaint or praise. It checks internal status pages and recent announcements for a known cause. If the cause is still unclear, it pulls a larger sample and traces the earliest posts. It rates severity by speed, reach and media pickup, and drafts an alert with holding response options. The manager decides whether and how to respond; the agent never posts. Edge case: positive spikes are reported too, so the team can join a good conversation while it is live.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Mention volume passes threshold 2 USES A TOOL Pull a sample of recent mentions 3 DOES Group posts by topic and find the main complaint orpraise 4 USES A TOOL Check internal status pages and recent announcements 5 CHECKS THE RESULT Is the cause clear from the sample? If not: pull a larger sample and trace the earliestposts. Back to step 2. 6 DOES Rate severity by speed, reach and media pickup 7 USES A TOOL Draft alert with holding response options 8 YOU APPROVE Manager decides whether and how to respond 9 RESULT Alert logged and monitoring continues
Read the steps as a list
  1. Mention volume passes threshold
  2. Pull a sample of recent mentions
  3. Group posts by topic and find the main complaint or praise
  4. Check internal status pages and recent announcements
  5. Is the cause clear from the sample?If not: pull a larger sample and trace the earliest posts. Back to step 2.
  6. Rate severity by speed, reach and media pickup
  7. Draft alert with holding response options
  8. Manager decides whether and how to respondThe agent waits here for your OK.
  9. Alert logged and monitoring continues

How it decides

It alerts when mentions pass the threshold and negative share rises, and rates severity by growth speed and reach.

  • Alert when volume is over three times the hourly norm
  • Treat accounts created in the last week as possible bots
  • Media or influencer pickup raises severity one level

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Spike threshold (default 3x hourly norm)
  • Who receives alerts and how
  • Quiet hours rules
  • Keywords and accounts to watch

What keeps you in control

It always asks you first

  • Any public response
  • Pausing scheduled posts

Hard limits

  • Never posts responses
  • Never contacts customers or journalists

It stops when

  • Done: spike explained and handed over
  • Stop: volume back to normal for two hours

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensOn a Saturday at 2 p.m., mentions jumped from 40 to 310 an hour. The first sample of 50 posts was mixed, so the clarity check failed. The agent pulled 300 posts and traced the first one to a customer video of a damaged delivery. It found no outage, rated it medium and suggested pausing two cheerful posts scheduled for 4 p.m. The manager agreed and paused them.

More agents for global head of marketings

Compliance · Quality control

Marketing Asset Claim Alignment Agent

Campaign assets make only approved, supported claims.

9 steps2 checks9 jobs Quality control · Marketing

Marketing Case Study Evidence Agent

Case studies that are persuasive and fully supported.

8 steps2 checks6 jobs Communication · Customer service

Customer Review and Reputation Response Agent

Draft accurate, personal replies to every new review within two days, with risky ones flagged for a person.

10 steps1 check6 jobs Analysis · Data cleanup

Marketing Attribution Reconciliation Agent

Produce channel conversion figures that tie to billing within a set margin, with gaps explained.

11 steps1 check7 jobs