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AI agent for art directors

Creative Brief Completeness Agent

Complete, consistent briefs before creative work starts

Quality controlCreativesMarketing
See how it worksGet access
Creative Brief Completeness Agent: what goes in, what the agent does and what you get

What it does

A vague or contradictory brief leads to wasted creative rounds and frustrated clients. When a brief comes in, this agent checks it against the agency's brief standard: objective, audience, single-minded message, proof points, tone, mandatories, deliverables, budget, timeline and approvers. It also looks for conflicts, like a 15-second video that must carry eight messages. Missing or conflicting items become a short list of questions for the account or client lead. When answers come back, it updates the brief and checks again until it is complete and consistent. It then drafts a one-page creative brief for the team. The creative lead approves before work starts. Edge case: a brief with two different objectives is sent back to choose one.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Brief received 2 DOES Check fields against the brief standard 3 DOES Look for conflicts in scope, messages and budget 4 USES A TOOL Draft questions for the account lead 5 CHECKS THE RESULT Are all fields filled and conflicts resolved afteranswers? If not: send follow-up questions. Back to step 2. 6 USES A TOOL Draft one-page creative brief 7 YOU APPROVE Creative lead approves before work starts 8 RESULT Brief issued to the team
Read the steps as a list
  1. Brief received
  2. Check fields against the brief standard
  3. Look for conflicts in scope, messages and budget
  4. Draft questions for the account lead
  5. Are all fields filled and conflicts resolved after answers?If not: send follow-up questions. Back to step 2.
  6. Draft one-page creative brief
  7. Creative lead approves before work startsThe agent waits here for your OK.
  8. Brief issued to the team

How it decides

It requires every standard field and flags conflicts between deliverables, messages and budget.

  • One objective per brief
  • Too many messages for the format is a conflict
  • No work before approvers are named

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Brief standard fields
  • Conflict rules
  • Question format
  • Who approves

What keeps you in control

It always asks you first

  • Issuing the brief

Hard limits

  • Never contacts clients directly
  • Never changes the client's objectives

It stops when

  • Done: brief issued
  • Stop: client withdraws project

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA brief received on September 2 asked for both awareness and sign-ups, listed seven messages for a 6-second ad and had no budget. The completeness check failed on all three. The agent sent three questions to the account lead. The client chose sign-ups, cut to one message and set a budget. The recheck passed, and the creative lead approved the brief.

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