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AI agent for influencer marketing managers

Influencer Shortlist Vetting Agent

A vetted creator shortlist that fits the brief

Risk managementDecisionsMarketingManagement
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Influencer Shortlist Vetting Agent: what goes in, what the agent does and what you get

What it does

Picking creators for a campaign is risky when follower counts are inflated or a creator just promoted a competitor. Given a campaign brief, this agent searches for creators in the right niche, location and size. It pulls each creator's engagement history, follower growth and past sponsored posts, then scores audience fit, engagement quality and brand safety. It drops creators with sudden follower jumps, recent competitor deals or poor engagement for their size. If too few creators pass, it widens the search and vets new names until the shortlist is full. It drafts the shortlist with reasons and estimated cost ranges. The manager chooses who to contact; the agent never reaches out. Edge case: a creator with great fit but one old controversial post is flagged with that post shown, not silently dropped.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Brief received 2 USES A TOOL Search creators by niche, location and size 3 USES A TOOL Pull engagement history, follower growth and pastsponsored posts 4 DOES Score audience fit, engagement quality and brandsafety 5 CHECKS THE RESULT Are there enough creators passing all checks? If not: widen the search criteria and vet new names.Back to step 2. 6 USES A TOOL Draft shortlist with reasons and cost ranges 7 YOU APPROVE Manager picks creators to contact 8 RESULT Shortlist saved to campaign folder
Read the steps as a list
  1. Brief received
  2. Search creators by niche, location and size
  3. Pull engagement history, follower growth and past sponsored posts
  4. Score audience fit, engagement quality and brand safety
  5. Are there enough creators passing all checks?If not: widen the search criteria and vet new names. Back to step 2.
  6. Draft shortlist with reasons and cost ranges
  7. Manager picks creators to contactThe agent waits here for your OK.
  8. Shortlist saved to campaign folder

How it decides

It ranks by audience fit and real engagement, and removes creators with signs of bought followers.

  • Drop creators with follower jumps over 20% in a week without a viral post
  • Flag any competitor deal in the last 6 months
  • Show controversial posts to the manager instead of hiding them

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Follower range
  • Engagement rate floor
  • Competitor list
  • Shortlist size

What keeps you in control

It always asks you first

  • Contacting any creator
  • Offering fees

Hard limits

  • Never messages creators
  • Uses only public data and licensed tools

It stops when

  • Done: shortlist delivered
  • Stop: niche too small to reach the target number, report what was found

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe brief asked for 8 home cooking creators in the US for an April campaign. Of the first 12 vetted, 5 failed: 3 had follower jumps over 20% in a week and 2 promoted a competitor in February. The count check failed, so the agent widened the range to 50K to 300K followers and vetted 9 more. It delivered 8, and the manager picked 5 to contact.

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