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AI agent for public affairs specialists

Message Consistency Audit Agent

Make every channel say the same thing, matching the latest approved facts.

Quality controlMarketingPR and communicationsManagement
See how it worksGet access
Message Consistency Audit Agent: what goes in, what the agent does and what you get

What it does

In a fast incident, the website says one thing, the social team another and the press reply a third. The agent holds the latest approved fact sheet as the source of truth. It reads the company website, social posts, press replies, FAQ and internal notes, and compares each statement with those facts, flagging differences in numbers, timing, wording of cause and apology. It proposes a corrected line for each difference and the place it applies. After the team edits, it checks every channel again, because a fix on one channel can reveal an old line on another. It repeats until all channels match. When the approved facts change, the cycle starts again. Edge case: a quote from an executive in an old interview. The manager approves each correction.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
ApprovedYes, continueNo 1 STARTS WHEN Audit cycle starts 2 USES A TOOL Read the latest approved fact sheet 3 USES A TOOL Collect statements from the website, social, pressreplies and internal notes 4 DOES Compare each statement with the fact sheet 5 DOES Rate each difference as urgent or advisory 6 DOES Propose a corrected line for each difference 7 YOU APPROVE Manager approves each correction 8 USES A TOOL Team applies the corrections 9 CHECKS THE RESULT After edits, does every channel match the factsheet? If not: collect the channels again and repeat thecomparison for what is still different. Back to step 3. 10 DOES Record what changed and when 11 RESULT Consistency report sent
Read the steps as a list
  1. Audit cycle starts
  2. Read the latest approved fact sheet
  3. Collect statements from the website, social, press replies and internal notes
  4. Compare each statement with the fact sheet
  5. Rate each difference as urgent or advisory
  6. Propose a corrected line for each difference
  7. Manager approves each correctionThe agent waits here for your OK.
  8. Team applies the corrections
  9. After edits, does every channel match the fact sheet?If not: collect the channels again and repeat the comparison for what is still different. Back to step 3.
  10. Record what changed and when
  11. Consistency report sent

How it decides

A statement is consistent when its facts match the approved sheet. Differences in numbers or cause are urgent, and wording differences are advisory.

  • Treat any difference in numbers, cause or timing as urgent
  • Treat tone differences as advisory
  • Re-run the full check after every set of edits
  • Use the newest approved fact sheet only

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Channels to include
  • Check interval (default 2 hours)
  • Which differences count as urgent
  • Fact sheet location
  • Who receives the report

What keeps you in control

It always asks you first

  • Manager approves each correction
  • Manager approves updating the fact sheet

Hard limits

  • Never edit a channel itself
  • Compare against approved facts only

It stops when

  • Done: all channels match for two cycles in a row
  • Stop: facts are disputed, ask the manager which version is correct

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe fact sheet says 2,300 customers were affected. The website says 'about 2,000', a press reply says 3,000 and a social post says 'a small number'. The agent rates the numbers urgent and proposes 2,300 for each. After the team edits the site and reply, the re-check finds an older FAQ with 2,000. It proposes a fix. The manager approves, and the next cycle shows a full match.

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