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AI agent for public relations specialists

Press Kit Freshness Audit Agent

Have every item in the press kit verified against a current source before it is published.

Quality controlMarketingPR and communications
See how it worksGet access
Press Kit Freshness Audit Agent: what goes in, what the agent does and what you get

What it does

Journalists download the press kit and quote it, so a wrong title or old headcount ends up in print. The agent reads every item in the kit: the company boilerplate, leadership bios, figures, product descriptions, fact sheet and photos. It checks each fact against the website, company records and the staff directory, and flags what is outdated or conflicting, such as a former executive still listed or old product names. It looks at photo dates and who is pictured. For each flagged item it drafts a corrected version with the source. After the specialist edits, it rereads the kit and checks everything again, since an edit may have introduced a new inconsistency. It repeats until every item is verified. Edge case: the website and the records disagree. The agent asks the owner. The specialist approves publication.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedYes, continueNoNo 1 STARTS WHEN Audit begins 2 USES A TOOL Read every item in the press kit and list its facts 3 USES A TOOL Check each fact against the website, records andstaff directory 4 DOES Flag outdated, conflicting or unsourced items 5 DOES Check photo dates and the people shown in them 6 DOES Draft corrections with the source for each 7 CHECKS THE RESULT Do the website and records agree on every correctedfact? If not: ask the fact owner to confirm the correctversion. Back to step 3. 8 YOU APPROVE Specialist approves the edits 9 USES A TOOL Reload the edited kit and read it again 10 CHECKS THE RESULT Does every item in the new version verify? If not: flag the remaining items and draft furthercorrections. Back to step 3. 11 RESULT Kit verified and ready to publish
Read the steps as a list
  1. Audit begins
  2. Read every item in the press kit and list its facts
  3. Check each fact against the website, records and staff directory
  4. Flag outdated, conflicting or unsourced items
  5. Check photo dates and the people shown in them
  6. Draft corrections with the source for each
  7. Do the website and records agree on every corrected fact?If not: ask the fact owner to confirm the correct version. Back to step 3.
  8. Specialist approves the editsThe agent waits here for your OK.
  9. Reload the edited kit and read it again
  10. Does every item in the new version verify?If not: flag the remaining items and draft further corrections. Back to step 3.
  11. Kit verified and ready to publish

How it decides

An item is verified when it matches a current source. Items with no source, or sources that conflict, are held until an owner confirms the correct version.

  • Mark a fact outdated if the source date is older than 12 months and changed
  • Hold facts with conflicting sources until an owner confirms
  • Replace photos showing people who have left
  • Check all items again after every set of edits

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Items to include in the kit
  • Age limit for facts (default 12 months)
  • Sources of truth
  • Audit schedule
  • Owners for fact questions

What keeps you in control

It always asks you first

  • Specialist approves each edit
  • Specialist approves publishing the kit

Hard limits

  • Never publish the kit itself
  • Cite a source for each change

It stops when

  • Done: all items verified and kit published
  • Stop: no owner can confirm a key figure, remove the figure and tell the specialist

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensThe agent reads 31 items. The boilerplate says 450 employees, while records show 520. The VP of product, listed in the leadership page, left in May. A product photo shows the 2022 packaging. It drafts 6 corrections. The sources conflict on headcount, so the HR owner confirms 520. After edits, the second read finds one old bio line. The specialist approves.

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