Complete AI Training
Sign inGet started

AI agent for digital marketing managers

Social Content Calendar Build Agent

A balanced monthly calendar approved and ready for production

PlanningSchedulingMarketingPR and communications
See how it worksGet access
Social Content Calendar Build Agent: what goes in, what the agent does and what you get

What it does

Building next month's social calendar by hand means juggling campaign dates, launches, holidays and content pillars across several platforms. Each month this agent pulls those dates and drafts posts per platform, each with a format, pillar and short brief. Then it checks the balance: the mix of pillars, posting frequency per platform, no two big announcements on one day, and every campaign date covered. If the mix is off, it moves or swaps posts and checks again until the targets are met. It flags posts that need design or video work early so creators have enough lead time. The manager approves the plan before any briefs go to creators. Edge case: a sensitive date, such as a day of remembrance, gets no promotional posts, and the agent moves any that land on it.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Planning week begins 2 USES A TOOL Pull campaign dates, launches and relevant key dates 3 DOES Draft posts per platform with pillar, format andbrief 4 CHECKS THE RESULT Do pillar mix, frequency and campaign coverage meetthe targets? If not: move or swap posts, then recheck. Back to step3. 5 DOES Flag posts needing design or video lead time 6 YOU APPROVE Manager approves the calendar 7 USES A TOOL Create briefs in the content tool 8 RESULT Calendar published to the team
Read the steps as a list
  1. Planning week begins
  2. Pull campaign dates, launches and relevant key dates
  3. Draft posts per platform with pillar, format and brief
  4. Do pillar mix, frequency and campaign coverage meet the targets?If not: move or swap posts, then recheck. Back to step 3.
  5. Flag posts needing design or video lead time
  6. Manager approves the calendarThe agent waits here for your OK.
  7. Create briefs in the content tool
  8. Calendar published to the team

How it decides

It fills campaign dates first, then fills pillars to their target share, using last month's top formats for each platform.

  • No promotional posts on sensitive dates
  • Video posts need at least 10 days lead time
  • No pillar above 40% of posts

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Content pillars and target shares
  • Posts per week per platform
  • Lead time for video and design
  • Key dates list to use

What keeps you in control

It always asks you first

  • Final monthly calendar

Hard limits

  • Never schedules posts
  • Does not invent product news

It stops when

  • Done: calendar approved and briefs created
  • Stop: campaign plan missing, ask manager

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensFor March, the first draft had 48% product posts and nothing for the March 14 webinar. The balance check failed against the 40% pillar cap. The agent swapped four product posts for community and education posts, added two webinar teasers on March 10 and 13, and checked again. It passed. The manager approved the calendar with one change to a LinkedIn post time.

More agents for digital marketing managers

Quality control · Marketing

Campaign Landing-Page Consistency Agent

Every ad promise is supported by its landing page, with working links and forms.

7 steps2 checks7 jobs Communication · Marketing

Webinar Follow-up Segmentation Agent

Relevant, consent-respecting follow-ups for every attendee.

8 steps2 checks14 jobs Monitoring · Analysis

Campaign Budget Pacing Diagnosis Agent

Pacing alerts that reflect real spend, not data delays.

8 steps1 check7 jobs Creating · Marketing

Marketing Newsletter Assembly Agent

A fresh, relevant newsletter draft every cycle.

8 steps2 checks9 jobs