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AI agent for speechwriters

Speech Audience Research Agent

Deliver a sourced, current audience brief before the first draft is written.

ResearchPR and communicationsWriters
See how it worksGet access
Speech Audience Research Agent: what goes in, what the agent does and what you get

What it does

A speech lands badly when the writer does not know who is in the room or what happened last week. For each event, this agent gathers the audience profile, news about the host organization, recent speeches by other speakers, and local issues. It checks every item for source and date. Items older than your limit, or with no source, are dropped. It then looks at what is missing, such as no local angle, and searches again with new terms. It delivers a brief with sources and a short list of risks, like a sensitive topic in the news. You approve the brief before drafting. Edge case: a conference host had a leadership change two days ago, and the agent adds it to the risks.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Event is confirmed with host and topic 2 USES A TOOL Search for audience profile and host organizationnews 3 USES A TOOL Collect recent speeches by other speakers and localissues 4 DOES Check each item for source and date 5 CHECKS THE RESULT Are there gaps or items too old or unsourced? If not: Drop weak items and list the gaps. Back to step3. 6 USES A TOOL Search again for each gap with new keywords 7 CHECKS THE RESULT Does the brief cover audience, host, speakers, localissues and risks? If not: Repeat the search for the missing parts. Back tostep 4. 8 DOES Write the brief with risks and sources 9 YOU APPROVE Speechwriter approves the brief 10 RESULT Audience research brief
Read the steps as a list
  1. Event is confirmed with host and topic
  2. Search for audience profile and host organization news
  3. Collect recent speeches by other speakers and local issues
  4. Check each item for source and date
  5. Are there gaps or items too old or unsourced?If not: Drop weak items and list the gaps. Back to step 3.
  6. Search again for each gap with new keywords
  7. Does the brief cover audience, host, speakers, local issues and risks?If not: Repeat the search for the missing parts. Back to step 4.
  8. Write the brief with risks and sources
  9. Speechwriter approves the briefThe agent waits here for your OK.
  10. Audience research brief

How it decides

It keeps items that are recent, sourced and relevant to the topic. It runs another search for each gap in the brief checklist.

  • Items older than 90 days are dropped unless they are background (default)
  • Every claim needs a source link
  • Sensitive current events are placed in a risk section
  • Stop searching a gap after three tries and report it

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Age limit for items (default 90 days)
  • Checklist sections in the brief
  • Number of search tries per gap (default 3)
  • Preferred news sources
  • Brief length

What keeps you in control

It always asks you first

  • The final brief

Hard limits

  • Never invents facts
  • Never researches private individuals
  • Marks anything it could not verify

It stops when

  • Done: brief covers all checklist parts with sources
  • Stop: gaps remain after three searches; listed as unknown

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA speech to a regional chamber of commerce needed local context. The first search returned a plant closure story from 2023 and no host news. The check failed, so the agent dropped the old story and searched the host's name with the past month. It found a new board chair and a port expansion vote. The writer approved a brief with 11 sourced items and 2 risks.

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