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AI agent for public affairs specialists

Spokesperson Q&A Preparation Agent

Give the spokesperson a tested briefing with likely hard questions and fact-checked answers.

CreatingMarketingPR and communicationsManagement
See how it worksGet access
Spokesperson Q&A Preparation Agent: what goes in, what the agent does and what you get

What it does

Executives often prepare for the questions they like and are surprised by the ones they fear. When an interview is booked, the agent collects verified facts, recent coverage and the outlet's past stories. It predicts the hard questions for that audience and drafts answers with proof points. Then it checks every number and claim in each answer against the verified fact list and removes or flags anything that cannot be proved. It runs mock Q&A rounds with the spokesperson in chat, scoring each answer for clarity, accuracy and tone, and revises weak answers before the next round. Edge case: a number the executive remembers differently from the records. The agent flags it for the manager before it appears in the briefing. The manager approves the final briefing.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Interview is booked 2 USES A TOOL Collect the fact sheet, recent coverage and thereporter's past stories 3 DOES Predict hard questions by audience and risk 4 DOES Draft an answer with proof points for each question 5 CHECKS THE RESULT Is every number and claim in the answers backed bythe fact sheet? If not: fix or remove the claim and flag it for themanager. Back to step 4. 6 DOES Run a mock round and ask each question to thespokesperson 7 DOES Score each response for clarity, accuracy and tone 8 CHECKS THE RESULT Do all answers score at least 4 out of 5? If not: revise the weak answers and run another round.Back to step 4. 9 DOES Build the briefing with questions, answers andavoid-list 10 YOU APPROVE Manager approves the final briefing 11 RESULT Briefing delivered to the spokesperson
Read the steps as a list
  1. Interview is booked
  2. Collect the fact sheet, recent coverage and the reporter's past stories
  3. Predict hard questions by audience and risk
  4. Draft an answer with proof points for each question
  5. Is every number and claim in the answers backed by the fact sheet?If not: fix or remove the claim and flag it for the manager. Back to step 4.
  6. Run a mock round and ask each question to the spokesperson
  7. Score each response for clarity, accuracy and tone
  8. Do all answers score at least 4 out of 5?If not: revise the weak answers and run another round. Back to step 4.
  9. Build the briefing with questions, answers and avoid-list
  10. Manager approves the final briefingThe agent waits here for your OK.
  11. Briefing delivered to the spokesperson

How it decides

Questions are ranked by likelihood and risk. An answer passes when every claim is backed by a source and the spokesperson delivers it clearly in the mock round.

  • Include at least 8 questions, with the 3 riskiest first
  • Remove any claim that has no source on the fact sheet
  • Run up to 3 mock rounds
  • Flag any figure that conflicts with company records

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Number of questions (default 8 to 10)
  • Mock rounds (default up to 3)
  • Score needed to pass (default 4 of 5)
  • Briefing format and length
  • Sources for the fact sheet

What keeps you in control

It always asks you first

  • Manager approves the final briefing
  • Manager approves any new public claim

Hard limits

  • Never invent facts or quotes
  • Do not contact the outlet

It stops when

  • Done: briefing approved and delivered
  • Stop: key facts are unverified, hold the briefing and ask the owner

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensFor a business radio interview, the agent drafts 10 questions. The answer on layoffs says 120 roles, but the fact sheet says 98. It corrects the figure and flags it. In round 1, the CEO scores 3 on the layoffs answer for sounding defensive, so the agent rewrites it with an empathy opening. Round 2 scores 5. The manager approves the briefing.

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