4 Essential Tools PR Pros Need to Boost Visibility in the Age of AI Overviews

4 Tools to Leverage AI Overviews for Better Visibility

AI overviews (AIO) are reshaping how online visibility works, putting pressure on PR and communications professionals to adapt quickly. If your brand isn’t addressing AIO, you risk fading into the background. Rochelle Thielen, CEO of Traject Data, points out that AIO content can take up as much as two-thirds of a search results page, making it critical to engage with this new format.

For agencies and brands targeting B2C audiences, understanding and working with AIO is essential for maintaining visibility and driving traffic. This is especially true on mobile devices, where AIO content often dominates the screen and captures most consumer attention.

Source Awareness

Knowing where AIO pulls its data from is key. As AIO search results shift unpredictably, having insights into data sources helps ensure your content ranks high and remains visible. Use data tracking and media sourcing tools like ChatGPT, Perplexity, and Gemini to monitor where your brand appears.

Creating media lists with tools like Consensus can also help you track how often your brand shows up and where. Regularly consult experts and exchange information about useful resources for tracking relevant data. Continuously test and refine your approach to improve results.

Presence

Keep an eye on how frequently and where your brand appears in AIO summaries. Tools such as CoPilot can track mentions and the context in which your brand is described. Pay special attention to the language used and the platforms involved—whether social media, newsletters, or news outlets.

Since many consumers interact primarily with AIO content, understanding the nature of this content provides valuable insights and helps tailor your messaging accordingly.

Customer Sentiment

How customers and stakeholders talk about your brand matters more than ever. Whereas traditional SEO focused heavily on website keywords, AIO prioritizes authoritative voices and positive customer experiences. Monitoring online conversations and fostering strong relationships with customers is crucial.

Identify who the authoritative voices in your industry are and prioritize engaging with them. This approach helps build credibility and enhances your brand’s standing in AI-generated summaries.

Prompt Influence and Content Clarity

Keywords alone won’t cut it anymore. PR professionals need to focus on clear, concise content that search engines and AI can easily process. Simplify your messaging and remove unnecessary fluff to increase the chances your content is picked up repeatedly by AI summaries.

Segment your queries to find which prompts trigger AI summaries the most. Then, restructure your content to improve clarity and make it easier for search engines to index your material.

For those interested in expanding their skillset in AI and automation tools, resources like Complete AI Training offer practical courses tailored to communication professionals.

• Track your data sources with trusted AI and media monitoring tools.
• Monitor your brand’s presence in AI summaries with tracking software.
• Focus on customer sentiment to build authoritative and positive brand associations.
• Refine your content for clarity and prompt effectiveness to boost AI visibility.

Staying proactive and informed about AI overviews will help your organization maintain a strong, visible presence in search results and keep your brand relevant to consumers.