Acrisure to Cut 2,250 Jobs as Insurance Broker Accelerates AI Push
Acrisure will eliminate about 2,250 positions by the end of 2027, reducing its workforce by roughly 11%, CEO Greg Williams told employees on May 21. The Grand Rapids-based insurance broker currently employs around 19,000 people.
Layoffs have already begun and will continue in phases through 2027. Williams cited advances in technology and AI as the primary driver, saying the company needs to move faster to compete with peers investing heavily in automation.
"Advances in technology, artificial intelligence, and digital platforms are fundamentally changing how businesses operate, how clients expect to be served, and how value is created," Williams said in a memo to staff.
Most cuts will occur in the U.S. The company plans to reorganize its North America insurance operations around business lines and reduce manual work through AI Agents & Automation.
Second Wave of Tech-Driven Cuts
This marks the second major workforce reduction tied to automation. In October 2025, Acrisure laid off 400 accounting employees for the same reason.
Williams framed the cuts as necessary to stay competitive. "The greatest risks we face are not acting decisively enough and seeking comfort in the way things 'used to be,'" he wrote.
Acrisure ranked No. 3 among independent property/casualty agencies in 2025, with $2.8 billion in revenue.
Private Equity Pressure and Slowing Growth
Kevin Stipe, CEO of insurance brokerage consulting firm Reagan, said the cuts reflect broader industry headwinds. Acrisure's organic growth in North America reached only 1% to 2% last year, according to S&P Global data.
Private equity ownership intensifies the pressure. PE-backed firms typically carry significant debt and must prioritize margin improvement over growth. That forces them to act faster and more aggressively than competitors without leverage.
"This is a story of the tide in our industry," Stipe said. "Growth is slowing for brokers."
Acrisure first made a scaled AI for Insurance investment in 2020. The company plans to continue combining human expertise with technology platforms to serve clients more efficiently.
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