Adapting Social Introduces Generative Engine Optimization to Help Brands Win in the Age of AI Search

Adapting Social Launches Generative Engine Optimization to Transform Marketing Strategies

Adapting Social is shifting how brands approach visibility and trust in the age of generative AI. With AI-driven search results and tools like Google AI Overviews, ChatGPT, and Claude changing the way users find information, traditional SEO tactics fall short.

The agency introduces Generative Engine Optimization (GEO), a new service aimed at helping brands become more than just ranked links—they become trusted sources that AI systems cite and recommend in billions of daily queries.

Why GEO Matters for Marketers

Consumers increasingly rely on AI-generated summaries and voice search to make decisions. Being visible on a search engine results page isn’t enough anymore. Brands need to be featured directly in AI-powered snippets and conversational responses.

Christopher Iafelice, COO of Adapting Social, explains, “It’s about being the brand AI cites. We help clients own those conversations with both smart tools and skilled teams.”

What GEO Offers

• Brand Referencing in AI Overviews: Training AI to recognize and cite your brand in summaries and snapshots.
• Content Built for AI: Creating structured content optimized for retrieval and prominence on AI platforms.
• Conversational and Voice Search Optimization: Tailoring language and structure to match how people ask questions and how AI responds.
• Competitive AI Search Benchmarking: Evaluating how your brand performs against competitors in AI-driven search results.

Integrating AI Beyond GEO

Adapting Social is weaving AI into every part of its process—from content strategy and paid media to internal workflows and team education. They’ve established an AI Committee dedicated to evaluating new tools, testing frameworks, and training staff on prompt engineering, AI content refinement, and predictive analytics.

John Vagueiro, CEO of Adapting Social, points out, “Tools alone don’t win. It’s the people behind them who lead the way. Our team is ready to guide clients through this next phase.”

Results and Industry Impact

Clients range from mid-market innovators to prominent brands like Eat Clean Bro and Liquid I.V. Early adoption of GEO has led to significant gains, such as doubling visibility for non-branded keywords and securing hundreds of spots in Google AI Overviews.

Megan Gianvito, CMO, notes, “Consumers are changing how they search and whom they trust. AI has become the new source of recommendations. If your brand isn’t appearing there, it’s missing out.”

With forecasts estimating $4.4 trillion in economic value influenced by generative AI from McKinsey & Company, the need for brands to adapt is urgent.

“We’re not reacting to AI—we’re building with it,” adds Vagueiro. “Our strategies evolve alongside the technology to keep clients ahead.”

About Adapting Social

With nearly 20 years in digital marketing, Adapting Social offers full-service support across SEO, paid media, creative work, and now AI-powered marketing strategies. To learn more about Generative Engine Optimization and their AI approach, visit adaptingsocial.com/adapting-intelligence.