AI Marketing Technology: New Tools, Platforms, and Updates Transforming Martech

Latest AI-Powered Martech Products and Updates

Here’s a clear overview of the newest AI-driven tools and platforms that customer support and marketing professionals should know about. These releases focus on improving customer engagement, optimizing campaigns, and simplifying data analysis.

Ability AI

Ability AI introduced Ability AI Ads, a web app that launches and optimizes Meta ads for online stores by pulling data directly from product URLs.

AdLift

AdLift's new platform, Tesseract, tracks and boosts brand presence on LLM-powered search platforms like ChatGPT and Gemini, enhancing search-driven marketing.

Adstra

Conexa Enterprise Identity Platform is now available on the Databricks Marketplace, providing marketers access to consumer identity data via Delta Sharing.

AliExpress Business

The new Supply Chain Suite supports SMEs, dropshippers, and content creators with features like per-piece wholesale pricing and no minimum order quantities.

Amperity

Chuck Data is an AI agent that simplifies customer data engineering with natural language commands, handling identity resolution, PII tagging, and compliance within Databricks.

Amplitude

Amplitude AI Agents are designed to meet specific goals such as improving checkout conversion and onboarding by analyzing user behavior and suggesting improvements.

Basis Technologies

Their advertising automation platform now offers omnichannel reporting, data visualization, and real-time dashboards to unify campaign data and boost insights.

Dreamhub

Dreamhub launched an AI-native CRM for B2B SaaS that self-updates, executes workflows, and provides predictive insights using an AI vertical ontology.

G2

G2 strengthened its AI-driven review collection and custom research by acquiring unSurvey’s capabilities, enabling AI-moderated conversational interviews.

Hostinger

Reach is an AI-powered email marketing tool that creates mobile-friendly newsletter templates based on user descriptions of email intent.

Infobip

The new Conversational Experience Orchestration Platform (CXOP) manages customer journeys across channels like WhatsApp and web chat using intelligent AI agents.

Insight7

Call Evaluation analyzes video and audio calls at scale, providing transcriptions, insights, and coaching opportunities from conversations.

Jasper

Jasper introduced Jasper Agents to automate marketing workflows and Jasper Canvas, a workspace for campaign planning and management.

Knotch

AgentC is a managed AI service that processes data and delivers actionable outputs to optimize user experience and creative discoverability.

Level AI

Naviant is an AI virtual agent that understands tone and context to handle tasks like order modifications and ticket resolution in real time.

Lucidworks

AI App Studio allows businesses to build AI-powered customer experiences without coding, including chatbots, Q&A, and product review summarization.

MadTech

MadConnect supports AI agents that execute marketing tasks, sync audiences, optimize spending, and generate insights across platforms.

Madison Logic

Expanded Gong integration with ML SmartReach enables generative AI-powered outreach content. New reporting tracks engagement across buying groups.

Marchex

Marketing Edge available on Microsoft Azure Marketplace offers call tracking and AI conversational analytics to measure marketing ROI.

Marketeam.ai

Daniel is an AI agentic component that integrates with brand channels and tech stacks to improve conversions and reduce acquisition costs.

Mercury Analytics

Qual at Scale combines large surveys with AI-driven follow-up questioning to deepen customer research insights.

MiQ

MiQ Sigma integrates extensive consumer data feeds and applies AI to improve advertising planning, audience building, and activation.

Neurons

Brand Kit offers AI recommendations for creative improvements that strictly follow brand guidelines.

Salsify

FeedbackIQ helps interpret GDSN feedback messages to quickly identify product attributes requiring attention.

Stensul

Stensul Email Generator automatically builds full emails, including content and design, from a simple campaign brief.

Taboola

DeeperDive is a generative AI answer engine embedded on publisher sites, connecting readers with trusted content sources.

Thunai.ai

The Agentic AI Orchestration platform automates workflows and customer support with AI agents that handle inquiries, call scoring, and email automation.

Treasure Data

Five new AI Suites cover personalization, engagement, creative content, service experiences, and paid media optimization to improve customer interactions.

Xnurta

AI Reporting Agent reduces report generation time by analyzing Amazon ad metrics and digital shelf data, delivering reports with transparent AI reasoning.

CallMiner

CallMiner acquired VOCALLS, enhancing automation and virtual agent capabilities with AI for managing voice, chat, messaging, and email interactions.

Uniphore

New AI agents help search platform data with natural language, create audience segments, and answer questions using product documentation.

Bolt Insight

BoltChatAI added Dynamic Personas for detailed audience profiles and Meta-Analysis to summarize and chart previous research data.

Snowplow

Snowplow Signals is a real-time customer data processing system with tools for triggering actions based on user behavior.

Conductor

Conductor AI tracks brand visibility on AI-driven search engines, predicts content performance, and monitors AI engagement with content.

HeyGen

AI Studio video editor includes voice direction via language prompts, voice mirroring, and gesture controls for avatars.

Innervate

Updated social media content platform automates campaign setup, audience management, and generates dynamic ads guided by user behavior data.

AdDaptive

Expanded ad platform includes AI modules for data onboarding, targeting, messaging automation, and real-time analytics dashboards.

Direct Agents

Kanopy AI standardizes marketing metrics and applies AI to analyze trends and assist decision-making across advertising platforms.

Comscore

Added a dataset covering usage metrics of 117 AI tools across desktop and mobile devices to its reporting tools.

Iterable

New feature explains audience segment criteria and data sources, checking for logic errors without requiring coding skills.

Gainsight

Atlas includes AI agents that analyze communication sentiment and automate customer renewal outreach.

Algonomy

Released three retail tools: outfit recommendations, real-time social proof messaging, and AI-crafted personalized marketing content.

Nexxen

Added generative AI and a UI assistant to help convert consumer data into audience segments and streamline campaign planning.

Discuss

Discuss Now manages AI-driven customer interviews with agents for audience identification, real-time execution, and summarizing key insights.

CallRail

Integration with RingCentral links marketing attribution with call context in a unified timeline to trace lead sources and campaign impact.

Conforma

Public release of AI content creation platform includes a mobile toolbar, faster multimedia output, and enhanced brand element controls.

Read AI

Sales AGI analyzes CRM data to recommend sales actions, with updated apps featuring video recordings and improved search.

Channel Factory

Channel Factory Intelligence centralizes campaign data and offers automated analysis via a chatbot assistant.

Framer

AI-powered design tools generate website layouts, code components, vector animations, and analytics for content testing.

Jabra

Engage AI Complete enhances call center software with transcription, real-time coaching, sentiment analysis, and call summaries.

Topsort

Launched retail media products: an ad exchange for sponsored listings, AI-powered ad testing, and unified planning with physical store data.

Metricool

Integrated with Adobe Express to provide cross-platform reporting and content performance dashboards.

Persado

Marketing Compliance AI evaluates financial institution marketing messages for regulatory compliance and brand alignment.

Quartile

Pro Suite offers Amazon advertisers integrated audience targeting, market tracking, and conversational campaign management.

Quantified

Updated sales simulation platform with faster deployment, responsive dialogue, and richer emotional expressions.

Pairzon

Retail media solution creates predictive audience segments from in-store and online data, ensuring privacy compliance.

Similarweb

AI Agents support SEO strategy, keyword tracking, sales meeting preparation, and personalized outreach based on live data.

IgniteTech

Following the Khoros acquisition, new AI features include multi-language replies, brand monitoring, and AI-generated community insights.

mxHERO

Mail2Cloud Advanced captures email data for API access and AI workflows across organizations.

Cision

New AI tools in CisionOne include chat assistance, keyword search, summary generation, risk scoring, and personalized pitch creation.

ActiveCampaign

Active Intelligence automates campaign creation and adapts strategies based on performance metrics across channels.

Rhetorik

AI Skill Targeting builds B2B marketing audiences based on detailed skill-level data rather than job titles.

TapClicks

Introduced AI Operator Agents that automate data cleaning, formula generation, and performance metric creation via text prompts.

Prodege

Conversational AI integrated into Pollfish allows simultaneous individual conversations for qualitative research insights.

Invisible Universe

Invisible Studio is an AI content engine for short-form video, combining image, voice, and video AI tools into one system.

OpenX Technologies

Results by OpenX uses deep neural networks to identify inventory aligned with advertiser goals.

GRIN

Gia enhances creator marketing workflows by leveraging historical data within the GRIN platform.

Comcast Advertising

Launched an AI creative platform for TV ads developed with Waymark, enabling video content creation for television.

Birdeye

Brand AI and Industry AI use custom language models trained on brand tone and industry data for tailored AI responses.

Strategus

Social Signal CTV Targeting processes real-time social media signals across platforms to inform Connected TV campaigns.

Airtory

AdCTV is a Connected TV ad builder that simplifies creation of rich media CTV and display ads.

Presearch

Advertiser Dashboard provides privacy-respecting metrics for search behavior in Presearch Takeover Advertising campaigns.

RegEd

Version 3.0 of its AI model enhances advertising content review by detecting problematic content with adjustable sensitivity.

Wix.com

Wixel is an AI-powered visual design platform that creates design results from user input.

Reputation

Platform evolution includes AI capabilities for consumer sentiment analysis across multiple channels.

Revenue Analytics

Launched Aida, an AI deal advisor for media companies to support sales and media planning.

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