Aligned, a startup building an AI-native platform for enterprise deal execution, has raised $60 million in Series B funding led by PeakSpan Capital. The round brings its total funding to $73.8 million and signals growing investor conviction that the sales technology stack needs a layer beyond traditional CRMs - one that actually helps deals close rather than just recording whether they did.
Existing participants Hetz Ventures, JAL Ventures and NFX joined the round. The company plans to use the capital to push toward fully autonomous deal execution, expand into regulated enterprise markets, and scale its go-to-market teams.
The gap between recording deals and closing them
Enterprise sales teams spend heavily on CRM and revenue intelligence software, yet the process of actually closing a deal remains fragmented. A CRM logs events after they happen. Revenue intelligence tools analyze outcomes. Neither helps a salesperson manage the intricate steps of a live deal, and neither gives buyers a centralized place to navigate their side of the purchasing journey.
The numbers explain the friction. Business purchasing decisions now involve six to ten stakeholders, but those stakeholders spend just 17% of their total deal time interacting directly with suppliers. The remaining 83% happens in scattered email threads, messaging channels, and ad-hoc documents. Proposals, business cases, and feedback become disjointed. Deals stall for reasons that no single system can surface.
Aligned co-founder and CEO Gal Aga frames the problem bluntly: "It's the last major workflow that's still running on attachments and email chaos, frozen for the last several decades."
A shared workspace built for buyer and seller
Aligned's answer is what it calls a system of action - a unified digital workspace that a seller shares with the prospective buyer after an initial meeting. The AI Deal Workspace serves as a collaborative canvas where proposals, business cases, and ongoing communication stay centralized. Both parties and AI agents work from the same context.
Under the hood, a proprietary engine called the AI Deal Brain ingests deal context from CRMs, emails, and calls. Aga said it captures roughly 95% of the buyer's journey activity, giving autonomous agents enough signal to act. Prebuilt agents include a Seller Agent that surfaces risks and drafts follow-ups, and a Buyer Agent that answers stakeholder questions immediately to keep momentum from stalling.
"We built the opposite - a single workspace that enables the buyer and equips sales reps with the tools to make buying easy," Aga said.
The Figma analogy and the road ahead
Aga draws a parallel to how design and project management workflows were rebuilt. "Every category-defining tool replaced chaos, not software," he said. "Designers emailed files back and forth until Figma gave them one living canvas. Project managers worked off spreadsheets until Asana gave them one living plan." He argues enterprise dealmaking is due for the same shift - one shared surface where everyone operates, not a patchwork of attachments.
The company's post-funding roadmap has three priorities. First, it aims to become a fully agentic deal-execution layer, where seller and buyer agents handle the bulk of deal progression autonomously. Second, it will pursue upmarket customers by deepening integrations with major sales platforms and obtaining compliance certifications that regulated industries require. Third, it will expand hiring across marketing, sales, and customer success to support that growth.
PeakSpan Capital's Matt Melymuka said he spent more than three years searching for a startup positioned to own the sales execution layer. After researching companies, customers, buyers, and analysts, he concluded Aligned was the candidate. "As selling becomes AI-driven, the advantage stops being who watches the deal from the outside and starts being who owns the deal itself, the surface where buyers and sellers transact," Melymuka said. "That surface generates proprietary data that doesn't exist anywhere else, and it's where AI belongs, alongside the people already working there."
Why this matters for sales professionals
The funding round is a bet that the next decade of sales software won't be won by better analytics dashboards. It will be won by platforms that sit inside the deal itself. For salespeople, that means the tools they use are shifting from passive record-keeping to active deal-shaping - surfacing risks, drafting next steps, and keeping buyers engaged in one shared environment rather than scattered across inboxes. Professionals who learn to operate in these AI-augmented workspaces will have an edge as the category matures.
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