Analysts back Experian for AI-driven growth as proprietary data seen as key advantage

Experian posted 15% adjusted earnings growth in its 2026 financial year, with analysts citing its proprietary data assets as a key advantage for AI-driven financial services. Deutsche Bank and RBC both rate the stock a buy, targeting 4,000p.

Categorized in: AI News Finance
Published on: May 22, 2026
Analysts back Experian for AI-driven growth as proprietary data seen as key advantage

Experian's Data Assets Position It for AI-Driven Financial Services Growth

Experian PLC delivered 15% adjusted earnings growth in its 2026 financial year, reinforcing analyst confidence that the credit data group can sustain strong performance despite broader economic headwinds and consumer lending concerns.

Deutsche Bank highlighted the FTSE 100 company's "continued operational, strategic and financial progress," citing improving margins and accelerating adoption of its Ascend analytics platform. RBC Capital Markets called 2027 guidance "conservative," suggesting room for upside if Middle East tensions ease, AI product adoption accelerates, and US consumer lending recovers.

Proprietary Data as AI Infrastructure

More than 90% of Experian's revenue ties to proprietary data assets, positioning the company as essential infrastructure for AI for Finance applications. The company is deepening partnerships around large language models and AI workflows, with RBC noting Experian's data is increasingly critical for AI-powered decisioning in financial services.

Experian expects 50 basis points of margin expansion in 2027, driven by the removal of cloud migration costs and productivity gains from AI implementation.

Margin Expansion Ahead

Completion of Experian's cloud transition should lower future investment intensity and support around 20 basis points of annual margin expansion over the next five years, Deutsche Bank said. The company also secured higher contract values and longer contract durations following a major North American renewal cycle.

Both Deutsche Bank and RBC reiterated "buy" and "outperform" ratings with a 4,000p target price.


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