Apple Expands Enterprise AI Tools with ChatGPT Controls and New Business Features
Apple is pushing further into enterprise AI by rolling out new tools that give businesses greater control over how employees use artificial intelligence. Set to arrive with September’s software updates, a key feature will let IT administrators manage access to an enterprise version of OpenAI’s ChatGPT.
Since its 2023 launch, ChatGPT for Enterprise has attracted over 5 million business users, serving as a tool for connecting internal data, automating workflows, and supporting customer service. This surge reflects how generative AI is becoming a standard part of workplace technology—a trend Apple is now embracing.
Flexible AI Provider Controls for Enterprises
Apple’s new setup isn’t limited to ChatGPT. IT admins will be able to control access to any “external” AI providers, not just OpenAI. This flexibility allows Apple to adapt quickly and potentially integrate with other AI platforms like Anthropic, Cohere, or Google DeepMind without major system changes.
This approach balances Apple’s own AI features—such as writing aids, email drafting, and image recognition—with enterprise demands for strict IT oversight. Apple’s Private Cloud Compute architecture supports security and on-device processing, but businesses can choose whether AI requests are handled locally or routed through cloud services like ChatGPT.
Seamless Integration Across Apple Devices
The integration extends across iOS, macOS, and iPadOS. AI requests are routed exclusively through Apple’s servers or ChatGPT, never both, simplifying the process of enabling or disabling ChatGPT without impacting Apple’s native AI functions. This works even if the business doesn’t have a direct contract with OpenAI.
New Enterprise Features Beyond AI
- Apple Business Manager API: Enables integration with third-party IT tools like mobile device management (MDM) systems and help desk software for provisioning, inventory tracking, and security enforcement.
- Device Migration: Streamlines device transitions during mergers and acquisitions, easing a common IT challenge.
- Return to Service Tool: Updated to keep apps installed after device resets, reducing downtime and bandwidth use. This service now also supports Apple’s Vision Pro headset, signaling its growing role in corporate workflows.
Enhanced Security and Identity Management
Apple is improving security on shared Macs by introducing an authenticated Guest Mode, allowing employees to sign in using identity provider credentials with all personal data wiped after logout. Additionally, businesses can add NFC readers to Macs, enabling login by tapping an Apple Watch or iPhone.
Why This Matters for Customer Support and Management
For customer support teams and managers, these updates mean AI tools like ChatGPT can be integrated safely and flexibly into daily operations. Administrators maintain control over data flow and privacy, ensuring AI assistance aligns with company policies.
The enhancements to device management and security reduce operational friction, especially during organizational changes or when resetting devices for redeployment. Also, supporting new hardware like Vision Pro hints at expanding possibilities for immersive, spatial computing in business environments.
As AI becomes a core part of enterprise infrastructure, Apple’s strategy offers companies the ability to adopt AI tools on their own terms without sacrificing control or security.
To learn more about AI tools and training that can help your team adapt to these changes, visit Complete AI Training’s latest courses.
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