Cloudinary launches AI agents for media management
Cloudinary has released a suite of AI agents designed to automate visual media management, asset organization, and brand governance. The tools are now available to all customers.
The product, called Cloudinary Agents, targets teams managing large volumes of images and video across digital asset management, search, moderation and workflow processes. Each agent connects to existing systems through APIs, allowing organizations to add automation without replacing their current software stack.
Five specialized agents
The suite includes five agents with distinct functions:
- Taxonomy Agent classifies and organizes asset libraries automatically.
- Search Agent lets users find approved and licensed assets through natural-language queries in multiple languages.
- Workflow Agent creates media workflow automations from plain-language prompts, covering processes from content ingestion to distribution.
- Moderation Agent reviews user-generated, partner and marketplace content against brand rules and can flag, reject or approve material automatically.
- Coordinator Agent directs activity across the other tools, calling on relevant agents based on user requests.
The agents are built on Model Context Protocol servers, a technology introduced to digital asset management in 2025 that allows tools to connect with software already used by large organizations.
The problem they solve
Cloudinary targets visual media teams dealing with growing content libraries, rising publishing demands and tighter controls over brand consistency. Teams currently struggle with inconsistent tagging, slow asset discovery, manual review workloads and fragmented workflows across marketing technology systems.
Large organizations often run multiple tools for content production, eCommerce, campaign management and publishing, leaving media teams reliant on manual handoffs and duplicated checks. Cloudinary's agents are designed to access assets, trigger workflows and apply brand standards across these connected environments at scale.
Who uses Cloudinary
Cloudinary serves brands managing large image and video libraries for websites, apps and campaigns. The company has more than three million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Mattel, Minted, Paul Smith and Zalando.
Automation with oversight
The company describes the offering as a governed system for teams that need automation without giving up oversight of approvals, process controls and compliance. Rather than replacing existing repositories, the agents layer on top of connected systems.
Rob Daynes, General Manager of Assets at Cloudinary, said: "Visual media teams are under enormous pressure - more content, more channels, more complexity, and the same or fewer resources to manage it all. Cloudinary Agents don't just sit on top of a content repository - they're powered by a DAM purpose-built for this moment."
The launch reflects a broader shift in enterprise software, where suppliers are adding AI agents to operational systems rather than limiting automation to single-purpose tools. For managers overseeing media operations, the agents address practical bottlenecks in how assets move through production and publishing workflows.
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