Cordial’s AI Predicts Customer Price Sensitivity to Help Brands Protect Margins and Personalize Discounts

Cordial’s AI Platform Enhances Margin Protection by Predicting Customer Price Sensitivity

New Cordial Edge™ AI feature segments customers by price responsiveness for precise discounting, improved engagement, and higher profitability.

SAN DIEGO — June 23, 2025 — Cordial is launching the Price Sensitivity feature, the latest addition to its AI marketing platform. This comes at a crucial time when U.S. profit margins have dropped 1.6% in 2025 and consumer confidence is at a multi-year low. Brands face increasing pressure to maintain margins amid rising costs and global tariff uncertainties.

Cordial will demonstrate these capabilities at the CommerceNext Growth Show, June 24-26 in New York City. Visit the Cordial team at booth #250 to learn more.

Targeted Marketing That Protects Margins

With inflation persisting and tariffs fluctuating, brands can no longer rely on broad discounting strategies. Almost 75% of shoppers are alert to rising costs, yet many brands still guess when crafting promotions without understanding individual customer price sensitivity.

Cordial’s Price Sensitivity feature uses historical customer data—such as email opens, clicks, browsing history, and purchases—to predict buying intent at various price points. This allows marketers to personalize offers, deploying discounts only when they will have a meaningful impact, thereby protecting margins.

Rob Garf, SVP of Strategy and Insights at Cordial, explains, “Brands need personalized offers backed by data, not generic discounts. This AI capability helps marketers improve efficiency, relevance, and customer profitability.”

By identifying customers influenced by price, brands can focus promotional efforts where they matter most. For example, a high-sensitivity shopper might receive a targeted coupon or flash sale, while a low-sensitivity buyer might see premium or exclusive products at full price. This not only safeguards margins but also enhances customer experience by responding to actual behavior and preferences.

Complementing Cordial’s Growing AI Suite

Price Sensitivity joins several other AI-driven attributes introduced this spring as part of Cordial Edge. These features help marketers better understand customers and boost lifetime value:

• Lifetime Value (LTV): Predicts a customer’s future revenue contribution.
• Average Order Value (AOV): Estimates average spend per transaction.
• RFM (Recency, Frequency, Monetary): Classifies buyer loyalty and spending patterns.
• Engagement Momentum: Measures engagement trends to optimize timing.
• Frequency Optimization: Applies per-contact email caps to reduce fatigue and maximize impact.

Molly Hartney, Chief Digital Officer at Rack Room Shoes, states, “With margin pressure from every side, optimizing promotions is essential. Cordial’s Price Sensitivity feature gives our team a smarter way to engage customers while preserving margin.”

All these features are part of Cordial’s ongoing AI innovation roadmap.

About Cordial

Cordial is a cross-channel marketing platform used by brands like Levi Strauss & Co., Realtor.com®, Revolve, L.L.Bean, Virgin Voyages, Pacsun, and Boot Barn. The platform predicts customer intent, delivers personalized messages at the right time, and helps brands connect with consumers effectively.

Powered by a native CDP, custom AI models, and real-time orchestration, Cordial turns customer data into relevant messaging that drives revenue and loyalty from a single platform. The company has been recognized by Snowflake as a “one to watch” in its Modern Marketing Data Stack 2025 and featured in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. It was also named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024, earning top scores in six criteria. Cordial ranked among the fastest-growing companies in the 2024 Inc. 5000.

Learn more about Cordial’s AI marketing solutions at cordial.com.