Cowbell has introduced Prime One, a non-admitted cyber insurance product for organizations with annual revenues between $250 million and $1 billion, designed to cover risks from AI-driven attacks, quantum computing vulnerabilities, and fraud tactics that outpace traditional policies. The launch comes as cyber threat volumes surge and AI-enabled incidents become pervasive.
According to research from SoSafe, 87% of global organizations experienced AI-enabled cyberattacks in 2025, and 85% dealt with deepfake-based threats. A Sygnia survey found that 73% of cybersecurity leaders said their company would not be adequately prepared for a future incident.
Weekly cyberattack volumes now average 1,968 per organization, an 18% year-over-year increase and a 70% rise since 2023, per SentinelOne data. CrowdStrike reports that the average e-crime breakout time - the window between initial access and lateral movement - fell to 48 minutes last year. The rapid escalation of AI-powered threats is forcing insurers to reassess coverage models, a topic examined in AI for Insurance resources.
Coverage for emerging risks
Prime One targets mid-market firms with advanced digital risk profiles. The policy includes coverage for quantum computing risk and potential encryption vulnerabilities, alongside cybercrime, business interruption, system failure, data restoration, and third-party liability. Trent Cooksley, co-founder and COO of Cowbell, said the product addresses threats that standard frameworks often miss.
"Cyber risk is no longer confined to traditional attack vectors. With Prime One, we are addressing the realities of modern risk, where AI-driven incidents, evolving fraud tactics, and the future impact of quantum computing require a fundamentally different approach to coverage," Cooksley said. "This product reflects our commitment to staying ahead of emerging threats and providing clarity when our policyholders need it most."
Partnerships and policyholder benefits
The product was developed with support from international collaborator Chaucer, bringing advanced cyber coverage tailored to complex risks. Simon Hughes, chief commercial officer at Cowbell, said Prime One combines sophisticated coverage with underwriting discipline for a segment typically served by national retailers.
"Prime One represents a significant step forward in how we serve the mid-market segment," Hughes said. "We are bringing together sophisticated coverage, underwriting discipline, and distribution tailored to risks typically managed by national retailers. This allows us to meet the needs of larger organizations that require both flexibility and depth in their cyber insurance programs."
Policyholders receive a complimentary one-year subscription to Cowbell's Vendor Risk Assessment and Cybersecurity Awareness Training through Cowbell Resiliency Services. Organizations that also subscribe to Cowbell's Managed Detection and Response (MDR) service may qualify for the Prime One MDR Endorsement, which provides a $25,000 reduction in retention toward certain coverages.
"Cyber risk is moving faster than most frameworks can keep up with. Prime One isn't a reaction to that; it's our answer to it. We built it to absorb complexity so our policyholders don't have to," Cooksley said.
Why this matters for insurance professionals
Brokers and underwriters working with mid-market clients need to understand how non-admitted products like Prime One fill gaps left by standard cyber policies. The inclusion of quantum computing risk and AI-driven fraud coverage signals a shift in what larger organizations will expect from their insurance programs. Familiarity with these emerging coverages will be critical for advising clients whose digital risk profiles are growing more complex by the quarter.
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