On June 29, 2026, Crafter Software announced the general availability of CrafterQ, an AI agent platform that transforms existing websites into conversational experiences. For customer support teams, the technology offers a way to deploy 24/7 self-service that reduces repetitive requests and surfaces what customers actually need.
The platform allows businesses to add an intelligent conversational layer to their existing websites, trained on their own product catalogs, documentation, knowledge bases, and FAQs. Instead of navigating menus or search results, visitors can ask questions in natural language and receive answers grounded in the company's content.
"We're witnessing one of the biggest shifts in the history of the web," said Mike Vertal, Co-founder and CEO of CrafterQ. "For years we've optimized websites around pages, menus, and search. AI changes that. Customers no longer want to hunt for information-they want outcomes. We believe every website will evolve from a collection of pages and search results into an intelligent conversational experience."
Training AI on your own support content
Unlike general-purpose AI assistants, CrafterQ is trained exclusively on an organization's own website, documentation, FAQs, and business content. Every conversation is grounded in information the organization controls, helping businesses deliver more relevant and brand-consistent answers. The platform uses proprietary AI retrieval, contextual memory, and reasoning to interpret customer intent and generate context-aware responses.
Organizations can deploy CrafterQ in minutes by entering a website URL or uploading documents. The platform automatically discovers, indexes, and learns from the content. A single line of JavaScript embeds the AI agent into any existing website. As the website content changes, the platform continuously retrains itself, ensuring answers stay current.
What early adopters report
"CrafterQ doesn't just answer questions. It entertains and empowers our customers," said Bill Sink, Partner at Evolve GT, a provider of motorcycle track day experiences. The company tailored the AI agent's personality to reflect its brand, and the agent now provides instant, conversational assistance around the clock, improving customer engagement while reducing repetitive support.
"Traditional analytics tell you what visitors clicked," Vertal added. "Conversations tell you what people are actually trying to accomplish. That gives organizations a completely new source of customer insight and a better understanding of how to improve their websites, products, and customer experience."
For support teams evaluating AI for Customer Support, the platform's ability to train on existing knowledge bases means faster deployment and more accurate answers. The move toward AI Agents & Automation in customer service is accelerating, and CrafterQ offers a content-grounded approach that keeps interactions on-brand.
CrafterQ is available immediately with subscription plans for businesses of all sizes, including a free plan. To learn more or start transforming a website, visit the CrafterQ pricing page.
Why this matters for customer support professionals
For customer support leaders, CrafterQ provides a direct path to reducing repetitive inquiries while capturing the questions that traditional analytics miss. Because the AI trains on existing documentation and FAQs, teams can deploy a helpful, on-brand agent in minutes rather than months. The resulting conversation data helps identify gaps in knowledge bases and common points of friction, making it easier to improve both self-service and agent-assisted support.
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