Currax Pharmaceuticals, a small drugmaker that sells obesity, migraine, and sleep medicines, has released a new AI tool that it says can dramatically cut the time its sales reps spend hunting for clinical information. Called SuperAgents, the tool was built with ACTO, an AI platform designed specifically for life sciences sales teams. It lets reps retrieve approved documents in seconds and practice conversations with AI avatars that simulate customer interactions.
Faster answers to clinical questions
Lisa Dreyer, director of national sales training at Currax, said the sales team operates in "a rapidly evolving industry, where the information is coming at them daily and in a highly compliant environment. It's important that we channel that information appropriately. This AI tool helps us do that." The company clocked a 99% reduction in time-to-answer for its reps, shifting the search for clinical references, support policies, and operational guides from hours to seconds. Those documents previously came from scattered sources and required significant legwork to gather.
From admin tasks to trusted advisor
Reps use SuperAgents for everything from ordering business cards and confirming expense policies to building a strategy for a specific physician. Dreyer said the tool also helps them answer tough clinical questions on the fly - "What's the half-life of this product?" or "What message should I use to help my HCP who has challenges with 'x'?" - while maintaining compliance with medical and legal guardrails built into the system. One Currax sales rep said, "I find myself using it to answer questions from providers that I have never gotten about our product. It helps me respond more confidently and efficiently down the line." Because reps can step away briefly during a doctor visit and return with a compliant answer, Dreyer believes the tool builds trust and credibility with customers.
Growing adoption inside the sales force
As more reps see positive results, usage has climbed fast. Currax reports a sixfold increase in daily usage per rep, and about 75% of the sales force now uses the tool consistently. Dreyer said the system also creates a learning loop: "The more they see these results, the more they want to use it. So now you're creating a learning engagement, and continuing to expand the repository of information in the system." For sales teams looking to build similar AI-assisted skills, resources such as the AI Learning Path for Pharmaceutical Sales Representatives offer structured training on integrating AI into pharma sales workflows.
Why this matters for sales professionals
Currax's experience shows that even a small pharma company can use AI to save hours of prep time and answer unexpected physician questions with confidence. The key takeaway: tools like SuperAgents only work if they sit inside the company's existing compliance framework, and the fastest ROI comes when reps actually use the tool often enough to improve the quality of the answers it delivers. Sales professionals in any regulated industry should look for AI that fits their legal guardrails - and then put in the reps to make it smarter every day.
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