EventsAir has launched Planner Assistant, a new AI tool that lets event planners ask complex questions about their data and act on the answers inside the platform. Part of the company's Air Intelligence suite, the assistant is designed to reduce the time planners spend compiling reports and hunting down numbers.
The tool can summarise event activity in plain language, turn insights into charts that planners can save and share, and perform actions within the platform when asked. It is built directly into EventsAir, so planners can move from question to action without switching between applications.
What the assistant does
Planner Assistant is positioned as a data interpretation layer on top of the events platform. Instead of pulling individual reports, planners can ask questions in natural language and receive summaries, visualisations, and suggested next steps. The charts and insights can be saved and shared with team members or stakeholders.
EventsAir CEO Paul Trappett said the tool is about giving planners their time back. "Every hour spent building a report or chasing down a number is an hour not spent on the parts of the job that actually shape a great event," he said.
"Because Planner Assistant is built directly into the platform planners already rely on, it doesn't just tell them what's happening in their event. It helps them act on it, in the same place, in the same moment."
Built-in, not bolted on
The assistant is a fully embedded feature rather than a separate add-on, which EventsAir says gives it control over where its AI models are hosted. That matters for organisations with data privacy and sovereignty requirements.
EventsAir chief technology officer Mehdi Khalidi said the integration is central to the product's design. "Building Planner Assistant directly into EventsAir means we can help planners understand what's happening and act on it without taking them out of the platform where the work is actually happening," he said.
"And as a fully embedded solution, it gives us complete control over where our AI models are hosted, helping customers meet data privacy and sovereignty requirements while ensuring every response is grounded in the right context, with clear provenance."
For planners already using AI for Hospitality & Events, the tool's ability to generate charts from plain-language questions is a step beyond basic chatbots. The platform handles the data visualisation work directly, so planners can share findings without exporting to a separate tool.
Why this matters for hospitality and events professionals
Event planning generates large volumes of operational data, from registration numbers to session attendance and budget lines. Planners who can query that data directly, without waiting on a reporting team, can spot problems earlier and adjust programming or logistics in real time.
For teams with strict client or regulatory requirements around attendee data, the fact that EventsAir hosts its own AI models removes a common barrier to adoption. The tool also supports Data Analysis workflows that many event professionals are still building from scratch. The practical takeaway: the next time a stakeholder asks for a breakdown of registration trends or session uptake, the answer may be a question typed into the platform, not a spreadsheet built from scratch.
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