Frontier Media AI names Matt Hunt CEO and launches outcome-based AI marketing platform

Frontier Media AI Names Matt Hunt CEO and Launches AI-Powered Marketing Platform

Frontier Media AI has appointed Matt Hunt as its new Chief Executive Officer and introduced Frontier OS, an artificial intelligence operating system aimed at transforming marketing operations. As part of the Venetian Media Group, the company presents Frontier OS as a comprehensive solution to streamline marketing workflows and improve alignment between agencies and clients.

AI-Driven Marketing Operations

Frontier OS powers over 25 marketing AI agents that handle more than 100 tasks across strategy, media, and creative functions. The system automates significant portions of marketing operations, reducing lead times and improving campaign outcomes while freeing human teams to focus on creativity.

The company’s business model moves away from traditional agency fee structures. It employs an outcome-based pricing approach that directly ties agency compensation to client success. Michael Fishwick, CEO of Venetian Media Group, criticized conventional agency models for rewarding inefficiency and stifling creativity, calling Frontier Media AI’s approach a clear alternative focused on delivering real results.

Leadership Focused on Commercial Growth and AI Integration

Matt Hunt brings 20 years of experience, including leadership roles at Amobee Australia and his own venture, Geronimo. He emphasizes how Frontier Media AI addresses the increasing demand from CMOs to implement effective AI strategies. According to Hunt, while many companies are still experimenting with AI, few are transforming their marketing operations. Frontier OS is positioned as a competitive advantage for brands seeking rapid, AI-driven change.

Market Reach and Platform Capabilities

Operating out of Sydney, Melbourne, Brisbane, and Singapore, Frontier Media AI serves mid-market brands across Australia and New Zealand. The platform integrates research, strategy, creative development, and media placement, all powered by AI technologies. This end-to-end solution supports live campaigns and aims to provide measurable improvements in marketing efficiency and effectiveness.

For marketing executives interested in the practical application of AI in their operations, Frontier OS offers a clear example of how technology can be embedded to align agency incentives with client outcomes and automate routine tasks without sacrificing creativity.