Raynmaker: An Autonomous Sales Platform For SMBs - Interview With Co-Founder & President Garth Fasano
Raynmaker is building an AI-native autonomous sales platform for small and mid-sized businesses. It covers the full sales process-engaging inbound leads, qualifying, booking, and even taking payments-through a lifelike, brand-aware voice agent that works around the clock. I spoke with co-founder and President Garth Fasano about what they're seeing in the field, where the tech is headed, and why this matters for sales leaders.
From enterprise playbooks to SMB scale
Fasano started in consulting at Deloitte and BCG, helping Fortune 100 companies build scalable sales and customer service systems. He saw how well-aligned processes lift conversion, but also how rarely SMBs get access to the same playbooks. After acquiring a sales outsourcing firm serving 100+ SMBs across the U.S. and Canada, he expanded that platform into what is now Raynmaker.
The spark
The concept took shape during a hike with CEO Joe on North Table Mountain in Golden, Colorado (August 2022). The thesis: SMBs spend heavily on marketing but often miss predictable conversion because of manual steps, fragmented tools, and human-only workflows. Blend proven sales mechanics with AI and you get leverage that small teams can actually deploy.
What Raynmaker does
- Engages inbound leads instantly via a lifelike, brand-aware voice agent, 24/7.
- Qualifies prospects, answers questions, and advances deals with context.
- Books appointments and takes payments.
- Feeds insight back through the RaynBrain™ sales insight engine.
For a lean team, it operates like an on-demand, high-performing sales unit-without additional headcount.
How the tech is evolving
- Stage 1 - Human Hustle: reps doing reps; human-powered productivity and fundamentals.
- Stage 2 - Assisted Execution (today): smart tools assist execution while humans stay in control.
- Stage 3 - AI-Orchestrated, Human-Refined (starting Q4): AI runs the sales play, humans step in for key solos to ensure outcomes.
Proof points that matter
- Hangup rate after a consumer realizes they're speaking with AI is under 10%.
- Many initial hangups call back and engage in ~10-minute conversations to learn about services.
- One brand expanded to $1.8M in monthly LTV across ~20 locations this year.
Bottom line: buyers engage when the experience is fast, helpful, and on-brand.
Customer story
A multi-location owner spent a weekend away-Game 5 in LA, flight to Vegas-without a single sales call. Raynmaker's Anytime Agent fielded inbound questions, collected essentials, and booked on the calendar. The sales engine advanced qualified leads, so revenue moved without the owner glued to the phone.
Traction and funding
After self-funding early development, the team raised a $5M seed round in 2025 to accelerate platform development and AI orchestration. Post initial launch, they hit $600k ARR in under 90 days with a refined target market and a sales-led motion-no PLG or self-serve yet.
Market size
There are 33+ million SMBs in the U.S. SBA data underscores the scale. The CRM market is massive, but traditional tools rarely serve SMBs end-to-end.
Why this approach beats "tool stacks"
Plenty of AI tools aim at the enterprise and stop short of closing the sale. Raynmaker targets SMBs and completes the process-from first touch to payment. That means fewer integrations, faster rollout, and one less workflow for owners to manage.
What's next
- Smarter lead investment: help businesses convert more and also buy better leads to stretch every marketing dollar.
- Preparing for agent-to-agent commerce: consumer agents will talk to business agents to compare options, gather details, and purchase. Raynmaker is building for both human-to-AI and AI-to-AI engagement.
The ownership shift
Fasano flags the "Entrepreneurship Through Acquisition (ETA) Silver Wave." As more SMBs change hands, newer owners expect modern systems that buy back time and scale operations. Platforms like Raynmaker match that expectation.
What this means for sales leaders
- Cover inbound 24/7 without burning your team. Speed-to-lead still wins.
- Track buyer sentiment with real numbers: hangup rate, call-back rate, average handle time, booked-to-show, and LTV per location.
- Push for outcomes, not tool count: appointments booked, payments captured, and deals advanced.
- Pilot on one location or service line, then template what works across sites.
If you want to level up your AI skill set for sales roles, check these resources: AI courses by job.
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