Technology startup Luxid has launched an AI-powered augmented reality (AR) and virtual reality (VR) platform that lets hotel sales teams close enterprise deals without requiring clients to visit the property. The move targets the meetings, incentives, conferences, and exhibitions (MICE) segment, destination weddings, and corporate off-sites-areas that generate substantial revenue for premium hotels but still rely heavily on physical site inspections and multiple in-person meetings.
Virtual venue tours with real-time collaboration
Using lightweight wearable devices, corporate decision-makers and event planners can explore banquet halls, conference rooms, and outdoor spaces remotely. They can compare seating layouts, assess branding opportunities, and visualize custom event configurations. Hotel representatives and clients collaborate on planning in real time, making presentations more interactive and personalized.
Rapid content creation without specialist agencies
Luxid is developing a proprietary software development kit (SDK) and an AI-powered content creation platform. Hospitality teams can create or update AR and VR experiences within minutes-revised banquet layouts, renovated venues, or new conference configurations-without waiting on external visualization agencies or lengthy production timelines.
"The future of hospitality sales lies in creating meaningful experiences before a customer even visits the property," said Siddhant Aggarwal, Founder of Luxid. "Our AI-powered AR and VR platform enables hotels to engage clients through immersive presentations that make decision-making faster, more collaborative and highly personalized. We believe technology should enhance relationships, not replace them, while helping hotels scale enterprise sales more efficiently."
Immersive tech gains ground in hospitality sales
Industry experts say AR, VR, and artificial intelligence are taking on a larger role in enterprise sales across the MICE, weddings, and corporate events segments. As hotels invest in digital tools to improve customer engagement, immersive venue experiences could become a key differentiator. The launch of Luxid's platform highlights the growing role of AI for Hospitality & Events, as hotels seek to modernize enterprise sales.
Why this matters for hospitality and events professionals
For sales teams at hotels and venues, the ability to conduct immersive virtual tours can shorten sales cycles and reduce the cost of repeated site visits. Event planners gain faster, more collaborative decision-making without travel. As the technology matures, professionals who adopt these tools early may capture more enterprise business by offering a smoother, more personalized client experience from the first interaction.
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