MHP Sales Manager, an AI-powered sales and leasing platform built for manufactured housing communities, announced on June 17 that it has replaced its performance-based pay-per-lease model with a transparent monthly retainer structure. The new pricing is designed to give mobile home park owners consistent, trackable move-ins across portfolios of 300 pads or more.
"Operators asked us for a solution that was both more scalable and more integrated with their own budgeting," said Chris Valero, founder and CEO of MHP Sales Manager. "By moving to a transparent monthly retainer, where owners fund their own ad spend and we run the AI and Sales & Leasing Desk, we can serve more communities, more consistently, without compromising results."
From pay-per-move-in to predictable monthly plans
Under the old model, MHP Sales Manager fronted advertising costs and invoiced parks only after a resident signed a lease and received keys. While that performance approach removed some upfront risk for owners, it capped the company's capacity and made results harder to sustain in markets with heavy capital demands.
The switch to a retainer now lets operators control their own ad budgets while the company runs the marketing engine and leasing desk. Every lead-from initial inquiry to move-in-flows into a single MHP-focused CRM so park managers can see exactly what their dollars produce.
Two plans built for park operators
Operators who manage at least 300 pads can choose between two monthly plans:
- Marketing Engine: MHP Sales Manager builds and manages targeted Meta campaigns for each park. Christina AI responds to new leads 24/7, and all calls, texts, and social messages land in a CRM that tracks activity by park and by manager. Showings and leasing remain in-house.
- Marketing + Sales Desk: Adds a human Sales & Leasing Desk to the Marketing Engine foundation. The desk works inbound leads, coordinates and confirms showings, sends reminders, and follows up on no-shows so more prospects actually walk homes.
Both plans include Christina AI, MHP Sales Manager's 24/7 AI sales and leasing assistant. The assistant responds to new inquiries in roughly 30 seconds, qualifies prospects, and auto-schedules showings and sales calls-ensuring no Facebook message or missed call goes unanswered overnight.
Christina AI and the push for faster lead response
The platform's Christina AI answers inbound leads within 30 seconds and qualifies prospects-part of a broader shift in AI for Sales that is redefining how teams handle first contact in real estate. By centralizing calls, texts, and social leads into one CRM, the system gives sales managers a clear pipeline view from initial outreach through application and move-in.
Valero emphasized that the company's core mission stays the same. "We still exist to help owners fill park-owned homes faster and grow NOI. The new pricing simply reflects how serious operators already think: clear budgets, clear responsibilities, and a sales and leasing operation they can trust month after month."
Existing customers on legacy performance terms are being contacted directly with transition options. The previous pay-per-move-in arrangement is no longer open to new clients.
Why this matters for sales professionals
For sales teams, particularly those in real estate or leasing, the shift underscores how AI can close the gap between ad spend and signed leases. A 24/7 assistant that responds in 30 seconds means fewer leads go cold-a decisive edge in markets where the first reply often wins the deal. Centralizing all lead communication into a single CRM also eliminates the blind spots that come from scattered texts, social messages, and voicemails, giving managers a real-time look at which ad dollars are driving actual move-ins.
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