Oracle Introduces AI Agents to Transform Marketing, Sales, and Service Teams
Published: February 10, 2026
Oracle has launched role-based AI agents that automate repetitive work, unify customer data, and help teams move from reactive tasks to proactive execution. The goal is simple: faster delivery, more relevant engagement, and a consistent customer experience across every touchpoint.
"Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth," said Chris Leone, Executive Vice President of Applications Development at Oracle. "The new AI agents in Oracle Fusion Applications help organizations grow customer relationships and lifetime value by delivering customer experiences that are driven by unified data from across multiple business processes."
Why this matters for Marketing, Sales, and Support
- Less manual work: Routine tasks (briefs, quotes, scheduling, renewals) shift to AI, freeing teams to focus on strategy and customer impact.
- Unified context: Shared data keeps messaging, offers, and service aligned from first touch to renewal.
- Faster cycles: Campaigns launch quicker, quotes go out sooner, service resolutions speed up.
- Better decisions: Agents surface insights from engagement history, contracts, and usage-without spreadsheet wrangling.
Marketing Agents: Plan faster, create smarter, target with precision
- Program Planning & Brief: Build consistent, on-target campaigns quickly with structured plans and briefs.
- Customer Insights & Audience Analysis: Analyze profiles and engagement to spot segments and opportunities-move past static lists.
- Copywriting & Image Picker: Produce channel-ready assets that match campaign goals and keep messaging consistent.
- Buying Group: Identify buying committees, prioritize likely buyers, and fuel relevant cross-sell and up-sell motions.
Sales Agents: Reduce research time, accelerate deals, protect renewals
- Contact Insights: Give sellers context on buyers so outreach is targeted and timely.
- Quote Generation: Turn inputs-emails, drawings, requirements-into valid configurations and pricing to cut errors and delays.
- Renewal: Assess contract health, usage, and profitability to safeguard revenue and relationships.
- My Territory: Scan account changes and anomalies so reps focus on the right accounts at the right moment.
Service Agents: Start confident, schedule cleanly, resolve faster
- Start-of-Day: Personalized summaries of assignments, priorities, and context so techs know what matters first.
- Work Order Scheduling: Reduce delays and double-bookings with smarter, conflict-free schedules.
- Customer Self Service: Instant answers, request tracking, and smart escalations for 24/7 support and lower call volume.
- Attachment Processing: Extract key info from files and notes so agents resolve issues with less back-and-forth.
What this means for CX
Customers get faster responses, consistent messaging, and offers that match real behavior. Internally, teams work from the same data, use the same briefs, and speak the same language-reducing friction across handoffs.
The upside compounds: quicker launches, cleaner quotes, shorter resolution times, and better alignment across marketing, sales, and service. Expect higher satisfaction and stronger loyalty as the new baseline.
Practical next steps for your team
- Map your workflows: List repeatable tasks (briefs, segments, quotes, schedules, renewals) and target them first.
- Unify your data: Ensure customer, product, contract, and interaction data can be used across teams.
- Pilot with clear metrics: Choose one use case per function and track cycle time, error rate, CSAT, and conversion lift.
- Standardize outputs: Use shared briefs, insight summaries, and territory reviews to keep teams aligned.
Where to learn more
Bottom line
AI agents aren't replacing your teams-they're removing the grind. With cleaner data and automated workflows, your people spend more time on decisions that move revenue and customer outcomes, and less time chasing tasks that stall them.
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