Pinewood.AI launches GPT-powered digital concierge to support UK car dealers 24/7

Pinewood.AI Launches GPT-Powered Digital Concierge for UK Car Dealers

Pinewood.AI has introduced a GPT-powered digital concierge designed specifically for its UK dealership clients. Unlike a white-labelled ChatGPT, this technology is Pinewood.AI’s proprietary generative pre-trained transformer (GPT), built exclusively for automotive use.

The Automotive Intelligence Chat (AI Chat) offers 24/7 support to handle tasks such as booking services, scheduling test drives, and answering car-related questions. Trained solely on automotive data, it maintains focus on relevant inquiries, ensuring accurate and useful responses.

How AI Chat Supports Sales Teams

Kim Costello, Pinewood.AI’s global chief marketing officer, explains that AI Chat functions much like a sales representative. It understands nuances and imperfect phrasing, providing customers with the right answers while asking clarifying questions naturally. The chatbot remembers context during conversations and learns from past interactions to improve responses.

AI Chat adjusts its replies to fit a dealership’s available resources and can even scrape the internet for detailed automotive data when necessary. Feedback from pilot programs showed dealers found it effective in guiding customers step-by-step from online interactions to showroom visits.

Lead Scoring and Performance Tracking

• AI Chat can rank and score leads, offering sales teams deeper insight into customer intent.
• Integration with Google Analytics allows dealerships to track customer interactions and measure the tool’s performance.
• Nearly half (48%) of customer conversations happen outside normal dealership hours, expanding customer engagement opportunities.
• About one-third of chats trigger inventory and sales-related questions, showing direct impact on sales pipelines.

This tool provides a practical way for sales teams to capture and nurture leads around the clock, ensuring no potential customer goes unattended.

For sales professionals interested in AI tools that enhance customer engagement and lead management, exploring training options can be valuable. Courses on ChatGPT and AI-driven sales automation can provide useful skills to maximize the benefits of technologies like AI Chat.