Customer Obsession Day: HR Leaders Share How AI and Automation Turn HR Tech Into Business Results
Phenom will host Customer Obsession Day on Oct. 30 at 11am ET - a live, streaming event where HR leaders walk through how they turned HR tech investments into measurable outcomes. The focus: clear frameworks, practical execution, and proof of value.
Only 35% of leaders believe their HR technology will deliver value, according to Gartner (source). This event responds with real stories and repeatable playbooks.
"Customer Obsession Day puts customers' voices front and center, sharing the frameworks and practical strategies they've used to succeed," said Mark MacDonald, SVP, Global Professional Services & Customer Care at Phenom.
What You'll Learn: A Practical Path to Value
- Foundations of Value Realization - Move from HR tech spend to business impact with clear goals, baselines, and success metrics.
- Value Launch - Start strong with ROI-focused implementation, change enablement, and fast wins.
- Value Expansion & Adoption - Scale impact using proven adoption frameworks and ongoing stakeholder engagement.
- Value Growth - Sustain value beyond the first 90 days, report on outcomes, and keep improving.
Featured Talent Leaders
- Susie Billingsley, Director Candidate Experience & Early Talent at Bright Horizons
- Kendra Brohaugh, Systems Administrator Lead at CAI
- Mike Virgo, Head of Talent Acquisition at Coles Group
- Ellen Provax, Talent Acquisition Operations Leader at Crowe
- Galimir Engelhart, Employer Branding Lead at Just Eat Takeaway.com
- Melinda Littleton, Vice President, Senior Talent Marketing Partner at Regions Bank
- William Quigley, Group Director Talent Acquisition at Serco Group plc
- Adrienne Butcher, Talent Acquisition Consultant at Southwest Airlines
- Kristen Ward, Associate Talent Acquisition Consultant at Southwest Airlines
- Cynde Stansberry, SVP; HR Digital Experience and Optimization Leader at Truist
- Bryan McCarthy, Talent Acquisition Manager at University of Missouri Health Care
- Rachel Newman, HR Systems & Branding Analyst at University of Missouri Health Care
- Emma Gregory, Director Talent Acquisition at UPS
- Catherine Southergill, Director Recruitment Marketing at UPS
- Alissa Price, Talent Project Manager at Waste Connections
Support That Drives Outcomes
Phenom's four-tiered support model - Standard, Standard Plus, Advanced, and Premium - gives teams the structure to go from launch to sustained value. It's built for ongoing enablement, not one-and-done deployment.
Beyond traditional support, the AI & Automation Bootcamp helps HR teams identify high-impact workflows for automation and AI. The Phenom Credential Program provides a three-month learning path to help HR pros strengthen hiring and retention strategies while advancing their careers.
"AI and automation are critical for companies to hire, develop and retain workforces at scale… Customer Obsession Day shares the frameworks and practical strategies customers use to succeed. It's about moving companies from uncertainty to confidence through transparency and proven results," said MacDonald.
What Phenom Helps HR Do
With Phenom, candidates find the right role faster, employees build skills, recruiters work more efficiently, talent marketers run high-impact campaigns, talent leaders improve hiring and onboarding, managers strengthen teams, HR aligns development with business goals, and HRIT connects existing systems into a unified talent experience.
How to Watch
Customer Obsession Day streams on Oct. 30 at 11am ET. Register on Phenom's website to watch live or on demand.
Build Your Team's AI Skills
If you're formalizing AI upskilling for HR, explore practical, job-focused learning paths and certifications:
About Phenom
Phenom is an applied AI company helping organizations hire faster, develop better, and retain longer. Its Intelligent Talent Experience platform combines industry-specific AI, agentic AI, automation, and personalized experiences to reshape HR processes for scale and sustainability.
Phenom has earned recognition including Inc. 5000 (6 consecutive years), Deloitte Technology Fast 500 (4 consecutive years), 11 Brandon Hall Excellence in Technology awards including Gold for Best Advance in Generative AI for Business Impact, Business Intelligence Group's Artificial Intelligence Excellence Awards (3 consecutive years), The Cloud Awards 2025/2024, The A.I. Awards 2024, and a regional Timmy Award for HelpOneBillion.com. Headquartered in Greater Philadelphia, Phenom also operates in India, Israel, the Netherlands, Germany, and the United Kingdom.
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