Shufti and Cevro AI Integrate Compliance Into Player Support Conversations
Shufti, an identity verification company, and Cevro AI, which builds customer support agents for iGaming operators, have formed a partnership to embed Know Your Customer (KYC) and Anti-Money Laundering (AML) checks directly into support conversations rather than routing them to separate compliance queues.
The integration handles the verification tasks that most commonly interrupt the player experience: identity re-verification at withdrawal thresholds, additional document checks flagged by ongoing AML monitoring, and screening updates when a player's risk profile changes. These checks now resolve during the support interaction itself.
What the integration includes
- Identity verification: Real-time confirmation through document validation and biometric face matching across 10,000+ document types.
- KYC: Automated due diligence at onboarding and at key moments in the player lifecycle, including document checks and initial risk screening.
- AML screening: Continuous monitoring against global sanctions lists, politically exposed person (PEP) databases, and adverse media sources.
Shufti's platform covers 220+ countries and territories with document verification in 150+ languages. Cevro's AI agent operates natively in 120+ languages. The combination means operators expanding into new jurisdictions no longer need to assemble separate compliance stacks for each market.
Why this matters for support teams
Support agents typically handle compliance checks alongside customer requests, creating operational friction. This integration removes that parallel workflow. Verification happens in seconds within the conversation, reducing the time between a compliance trigger and its resolution.
The partnership also builds in audit trails for every verification step, giving operators the documentation regulators expect during audits and reducing the load on internal compliance teams.
Chaim Heber, co-founder at Cevro AI, said the partnership lets operators "bring enterprise-grade compliance directly into the player support experience" without sacrificing speed or satisfaction. Max Irwin, VP of Sales for Europe at Shufti, added that the integration enables operators to "meet regulatory requirements in real time without compromising the player experience."
For support professionals, this means compliance becomes a feature of the agent's workflow rather than a separate process that interrupts conversations. AI for Customer Support and AI Agents & Automation are reshaping how teams handle routine tasks at scale.
Your membership also unlocks:
