Siam Piwat wins two Stevie Awards for AI customer service
Siam Piwat, a Bangkok-based real estate and retail developer, won two Bronze Stevie Awards at the 20th Stevie Awards for Sales & Customer Service in New York on June 8, 2026. The recognition covers AI-driven retail integration and multilingual customer service solutions.
What the awards recognize
The first award acknowledges Siam Piwat's work connecting digital and physical retail experiences through AI. The second recognizes an AI customer service system that operates in seven languages.
The Stevie Awards panel selected winners based on innovation, business outcomes, and customer satisfaction rates.
The multilingual kiosk system
Siam Piwat launched Thailand's first AI customer service kiosks last year. The digital assistants support Thai, English, Mandarin Chinese, Korean, Japanese, Russian, and Arabic.
Since launch, the kiosks have served more than 134,070 customers-a fivefold increase in usage. The system removes language barriers for international visitors.
For customer support professionals, this demonstrates how AI for Customer Support can scale multilingual operations without proportional staffing increases.
Broader customer experience initiatives
Siam Piwat updated its ONESIAM SuperApp with features including "Snap & Collect" and "E-Parking Stamps" to match how modern consumers shop and interact with retail spaces.
The company uses AI to analyze customer spending patterns and inform marketing decisions. This data-driven approach feeds into personalization efforts across its customer service model.
The underlying technology-Generative AI and LLM systems-enables the multilingual capabilities and customer intelligence features that drove the award recognition.
Why this matters for support teams
The awards signal that customer support operations can reduce response times and handle diverse customer bases simultaneously through AI. Siam Piwat's approach shows how to integrate these systems across physical and digital channels rather than treating them separately.
The five-fold usage growth suggests customers adopt these tools when language and access barriers drop.
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