Students booing AI speakers signals a shift in how companies should talk about the technology
Students at two universities booed commencement speakers in recent weeks as they praised artificial intelligence. At the University of Central Florida, a real estate executive called AI the "next industrial revolution." Days later, former Google CEO Eric Schmidt faced sustained boos at the University of Arizona for comparing AI's rise to the personal computer.
Schmidt acknowledged the anger directly. "I know what many of you are feeling about that. I can hear you," he said. "There is a fear in your generation that the future has already been written, that the machines are coming, that the jobs are evaporating."
He pivoted to telling graduates they could shape AI's future for the better. The boos continued.
What this means for your communications
Boos at commencement are not a scientific measure of public opinion. An Inside Higher Ed survey from 2025 found that 85% of college students use AI - they are not rejecting the technology outright.
But the vocal pushback from people companies expect to embrace AI reveals a broader reckoning. The moment when slapping "AI-powered" onto a product or press release felt like a selling point has passed. Audiences now demand that companies address the ethical, environmental, and employment costs of AI adoption.
AI will remain part of professional and personal life for these workers. The difference is that some people fear what society loses by going all-in on the technology, not just what it gains.
If you're using AI-generated content on social media, discussing AI adoption with employees, or launching an AI product, listen to that skepticism. Address the fearful, not just the enthusiastic.
Other stories shaping communications strategy
Strike communications show three competing approaches. The Long Island Rail Road strike left 250,000 commuters without service. The striking unions framed themselves as ready to return work, positioning management as the obstacle. Governor Kathy Hochul balanced support for workers against concerns about fare increases. New York City Mayor Zohran Mamdani stuck to logistics. Each message reflects a different calculation about who bears responsibility for the disruption.
Trademark restrictions create marketing workarounds. Businesses promoting World Cup events face strict rules on using the tournament's name - similar to how companies avoid saying "Super Bowl." Some Canadian bars call it "the soccer tournament" instead. Others partner with official sponsors like Coca-Cola to gain permission. If you're planning content around major sporting events, check with legal about what language is permitted.
Claire's rebuilt its brand by listening like a newsroom. After bankruptcy, the retailer returned with a softer brand identity aimed at tweens and young teens. The company created a formal process combining employee observations with social listening across the web. "We meet as a team, almost like a newsroom, and we decide, 'Is this thing worth making a product out of?'" said Chief Brand Officer Michelle Goad. That structured listening and rapid iteration model applies across industries and departments.
Learn how communications teams are adapting AI strategy to match audience expectations rather than corporate hype.
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